Tag: cricket themed advertising

The Tourism Australia – “Howzat for a Holiday?” campaign is a compelling example of how outdoor advertising can bridge culture and commerce. By using cricket-themed billboards and transit ads, Tourism Australia connected with Indian audiences in a language they instantly understood.

Tourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for IndiaTourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for India

December 16, 2025December 16, 2025| NaveenKNaveenK| 0 Comment | 5:47 am

The Tourism Australia – “Howzat for a Holiday?” campaign in India is a standout example of culturally tailored outdoor advertising. By tapping into India’s deep-rooted passion for cricket, Tourism Australia

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