Tag: optimising radio TV and DOOH mix India

In India’s dynamic media landscape, optimising the mix of radio, TV, and DOOH is critical for effective brand communication. Brands should tailor their mix based on audience segmentation, campaign goals, regional preferences, and media consumption behaviours.

In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?

November 27, 2025November 27, 2025| NaveenKNaveenK| 0 Comment | 11:39 am

India’s media-consumption landscape is evolving rapidly. Urban and semi-urban audiences are increasingly consuming digital content, while rural and Tier 2/3 audiences continue to rely on traditional media like TV and

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