In an era where digital marketing dominates conversations, outdoor advertising continues to deliver unmatched visibility in high-footfall lifestyle zones. Reinforcing this truth, Times Prime rolled out a distinctive outdoor branding campaign at Cyber Hub, Gurgaon — one of NCR’s most premium shopping and dining destinations.
By combining relatable messaging, strategic placement, and audience-focused creativity, the brand successfully turned everyday outdoor spaces into high-attention communication points.
What Is the Times Prime Cyber Hub Outdoor Campaign?
The Times Prime Cyber Hub outdoor campaign is a three-month-long brand visibility initiative designed to highlight new offer launches and exclusive curated events available on the Times Prime platform.
The campaign features 16 sides of pole kiosks, strategically installed across Cyber Hub to maximise repeated exposure among office-goers, diners, and weekend visitors.
Rather than using generic promotional messaging, the brand adopted a witty, conversational tone that instantly connects with its urban audience.
Why Cyber Hub Was the Ideal Location for This Outdoor Campaign
Cyber Hub attracts a highly relevant audience for Times Prime — young professionals, corporate employees, urban millennials, and lifestyle-driven consumers.
Because the location functions as both a weekday corporate hotspot and a weekend leisure destination, the campaign benefits from:
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Consistent daily footfall
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Premium brand environment
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Strong repeat visibility
As a result, Times Prime achieved sustained brand recall rather than one-time impressions.
How Pole Kiosk Advertising Enhanced Brand Visibility
High-Frequency Exposure Through Pole Kiosks
Pole kiosks are positioned at eye level and placed along walking routes, ensuring unavoidable visibility. With 16 active display sides, Times Prime ensured that consumers encountered the brand multiple times during a single visit.
This repetition plays a critical role in strengthening recall, especially for subscription-based platforms.
Contextual Messaging in Lifestyle Zones
Unlike highways or transit corridors, Cyber Hub allows brands to speak in a lighter, more engaging tone. Therefore, the outdoor creatives focused on relatability rather than hard selling.
This approach helped Times Prime blend naturally into the consumer’s leisure mindset.
How Hinglish Communication Strengthened Audience Connect
One of the standout elements of the Times Prime Cyber Hub outdoor campaign was its tongue-in-cheek Hinglish communication. By using familiar language and everyday expressions, the brand removed formality and made its messaging feel personal. Consequently, audiences could instantly understand the value proposition without effort. This style worked particularly well with urban millennials who prefer brands that communicate casually yet confidently.
What Brand Message Did Times Prime Promote?
The campaign reinforced Times Prime’s core positioning —
“The only membership you will ever need.”
Instead of promoting individual offers, the communication highlighted the convenience of a single subscription covering multiple lifestyle categories, including:
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Dining
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Travel
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Shopping
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Entertainment
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Digital subscriptions
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Exclusive events
This messaging helped audiences perceive Times Prime as a lifestyle enabler rather than just another subscription service.
How Outdoor Advertising Supported Times Prime’s Growth Strategy
Outdoor advertising plays a strategic role for subscription platforms. While digital channels drive conversions, OOH builds trust, familiarity, and legitimacy.
Through the Cyber Hub outdoor campaign, Times Prime achieved:
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Strong brand presence in a premium zone
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Increased awareness of new offer launches
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Reinforcement of lifestyle positioning
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Enhanced top-of-mind recall
Moreover, long-duration visibility over three months allowed the brand to remain consistently visible rather than momentarily disruptive.
Why This Campaign Stands Out in Lifestyle Outdoor Advertising
Several factors made this campaign distinctive:
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Location-led planning instead of mass placement
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Relatable Hinglish tone over corporate messaging
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Pole kiosk format offering repeated engagement
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Lifestyle-context storytelling rather than feature overload
Together, these elements ensured that the campaign felt natural within the Cyber Hub environment.
What This Means for Brands Planning Hyperlocal OOH Campaigns
The Times Prime Cyber Hub outdoor campaign highlights an important insight — effective outdoor advertising is not about size alone, but about relevance.
When messaging, format, and location align, even compact outdoor assets can deliver powerful impact.
For brands targeting urban professionals and lifestyle consumers, curated outdoor zones like Cyber Hub offer unmatched engagement opportunities.
Conclusion
Times Prime’s outdoor campaign at Cyber Hub demonstrates how smart location selection, relatable language, and consistent visibility can transform outdoor media into a strong brand-building tool.
By leveraging pole kiosk advertising in a premium lifestyle destination, the brand successfully showcased its new offers and exclusive events while reinforcing its positioning as a complete lifestyle membership.
As outdoor advertising continues to evolve, such hyperlocal yet high-impact campaigns set the benchmark for meaningful consumer connection.
