Metro train wraps have become one of the most powerful transit advertising formats in India, especially across high-density networks like Delhi Metro and Mumbai Metro. But before launching a full-train wrap campaign, advertisers must follow strict permissions, safety protocols, and regulatory guidelines set by the respective metro authorities. Non-compliance can lead to rejection, penalties, or removal of the creative.
This article explains all the important permissions and rules brands need to follow before executing a metro wrap in Delhi or Mumbai.
Understanding Metro Train Wrap Advertising
Metro wrap advertising involves covering the exterior surface of metro coaches with branded vinyl. This turns every moving train into a high-visibility media asset, offering near-constant impressions across daily commuters.
Since metro networks fall under statutory bodies like DMRC, MMRC, and MMRDA, advertisers must secure specific approvals before executing any train wrap branding. These guidelines ensure commuter safety, operational efficiency, and content appropriateness.
Permissions Required for Metro Wrap Advertising
1. Approval from the Metro Rail Corporation
The primary permission must come from:
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DMRC (Delhi Metro Rail Corporation) for campaigns in Delhi
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MMRDA/MMOPL/MMRCL for various corridors in Mumbai
The application typically includes:
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Brand name and campaign details
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Artwork samples
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Duration of the campaign
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Technical specifications of the vinyl material
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Compliance certificates
Approval is granted only after a technical and content review.
2. Artwork Approval and Content Restrictions
Both DMRC and Mumbai Metro conduct a detailed evaluation of:
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Creative design
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Placement of copy, visuals, and logos
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Branding coverage limits
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Color combinations that may obstruct visibility or confuse commuters
Certain content is prohibited, including:
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Political messages
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Religious content
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Obscene or sensitive imagery
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Competitive visuals that resemble metro signage or operational markings
3. Safety and Visibility Guidelines
Safety is a major concern in metro systems. Hence, wraps must follow rules such as:
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No branding over emergency exits
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No obstruction of door sensors, glass panels, or ventilation points
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Non-reflective materials to prevent glare
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Avoiding bright neon colors that may distract drivers or platform staff
4. Compliance with Fire and Material Standards
Vinyl material must adhere to:
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Fire-retardant certification
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Weather-proof and UV-resistant surface
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Eco-friendly printing inks
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Standard thickness as prescribed by metro authorities
In Delhi and Mumbai, only certified vendors are allowed to install train wraps.
5. Installation and Operational Clearances
Installation happens inside metro depots and requires additional permissions:
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Depot access approval
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Security clearances for installation staff
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Night-time or non-operational hour installation
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Adherence to depot rules and timelines
Any damage to the train surface during installation or removal is chargeable to the advertiser.
Campaign Duration and Commercial Requirements
Most metro wrap packages have:
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Minimum duration of 30–90 days
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Charges based on per-coach or full-train wrap
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Optional add-ons like inside train ads, station branding, and digital screens
Brands must sign a commercial contract outlining:
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Maintenance requirements
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Penalties for damage
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Renewal terms
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Creative modification rules
Why These Permissions Matter
These guidelines ensure:
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Passenger safety
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Smooth metro operations
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Compliance with public decency and advertising ethics
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Protection of infrastructure
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High-quality campaign execution
Following the rules not only avoids legal or operational issues but also enhances the impact and longevity of the campaign.
Conclusion
Wrapping metro trains in Delhi or Mumbai can deliver massive visibility and reach—far higher than many traditional outdoor formats. But to execute it successfully, brands must understand the required permissions and adhere to strict technical and creative guidelines laid out by metro authorities. Working with an experienced, authorized media partner ensures full compliance and seamless campaign implementation.
