Introduction
Tech parks in Hyderabad like HITEC City, Raheja Mindspace, and Cyber Gateway are the powerhouses of India’s IT revolution. These zones aren’t just office spaces—they’re vibrant ecosystems packed with professionals, entrepreneurs, and tech decision-makers. For brands looking to tap into a premium corporate audience, tech park advertising in Hyderabad offers unmatched exposure and influence.
Why Choose Tech Parks for Branding?
1. High-Quality Audience
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Decision-makers, IT professionals, and global business leaders frequent these parks.
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Ideal for B2B businesses, luxury products, and software services.
2. Premium Locations
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Centrally located parks such as Knowledge City and Divyasree Orion attract thousands daily.
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Ideal placement opportunities for high-visibility branding zones.
Branding Opportunities Inside Tech Parks
• Digital Screens and DOOH Panels
Deploy dynamic creatives on entry gates, lobby screens, or cafeteria areas with precision-timed digital media.
• Kiosks and Standee Advertising
Place product demos, QR code-based interactions, or service messages in waiting zones and walkways.
• Branded Shuttle Buses
Promote your brand on tech park shuttle buses with high recall value among daily commuters.
• Cafeteria and Food Court Branding
Tables, menu cards, and wall spaces offer prime attention spots during meal breaks.
• Sponsorship at Corporate Events
Engage with professionals through product booths and brand-led corporate wellness or tech events.
Case Study: Branding Campaign for a SaaS Product in Raheja Mindspace
A SaaS firm launched a three-week campaign inside Raheja Mindspace. Their branding mix included:
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LED screen loops near elevators
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Coffee cup branding in food courts
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An interactive demo kiosk during peak lunch hours
Result? Over 300 qualified leads, 2x increase in brand recognition, and 25% conversion from demo interactions.
Cost and ROI Considerations
While the investment for tech park branding may be higher than traditional OOH, the return on investment in terms of quality leads, brand engagement, and reputation is significantly superior. You’re reaching top-tier talent in a controlled environment where distractions are minimal and interactions are meaningful.
Creative Tips for Effective Tech Park Campaigns
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Use minimalist, tech-savvy designs with strong CTAs.
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Align content with workday touchpoints: commute, lunch, entry/exit.
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Promote events, free trials, or product launches with QR codes and app links.
The Future of Tech Park Branding in Hyderabad
With Hyderabad’s continued expansion as a global tech hub, the importance of corporate zone branding will only rise. Brands investing early in immersive, high-tech, and contextual campaigns will stand out from the clutter and remain top of mind among high-value professionals.
About MyHoardings
MyHoardings delivers cutting-edge tech park branding services across Hyderabad’s top IT campuses. We help brands gain strategic visibility with tailored ad formats, corporate targeting, and on-ground activation. Reach us at business@myhoardings.com or call 9953847639. Visit www.myhoardings.com for your next campaign brief.
Advertising on Popular apps
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1
Facebook
Offers extensive targeting based on demographics, interests, and behavior. Supports image, video, carousel, and lead-gen ads. Ideal for B2C, retail, events, and branding. Integrated with Instagram for wider reach. MyHoardings helps optimize Meta campaigns across regions.
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2
Instagram
Perfect for visual storytelling via Reels, Stories, and sponsored posts. Engages younger, mobile-first audiences. Influencer collaborations and niche targeting work well here. Strong ROI for fashion, beauty, and lifestyle brands. MyHoardings can run paid and organic Insta campaigns.
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3
YouTube
India's most popular video platform offers ads before, during, or alongside videos. Excellent for brand storytelling and mass visibility. You can target by location, device, interest, and even channel. Great for product demos and awareness. MyHoardings manages skippable, non-skippable, and bumper ads.
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4
Google Ads
Covers everything from paid search results to banner ads on partner websites. Helps brands appear at the moment of intent. Perfect for lead generation and online sales. Includes YouTube and Gmail targeting too. MyHoardings optimizes both CPC and CPM campaigns.
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5
Hotstar (Disney+ Hotstar)
Great for advertising during IPL, movie premieres, and web series. Offers regional and interest-based targeting. High engagement during live sports and binge-watching sessions. Works well for FMCG, autos, and entertainment. MyHoardings offers ad slots on Hotstar with audience targeting.
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6
MX Player
Combines video streaming with news and short-form content. High penetration in Tier II and Tier III markets. Supports pre-roll video ads and full-screen interstitials. Ideal for mid-budget regional advertisers. MyHoardings executes app-specific media plans on MX Player.
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7
Zomato
Perfect for targeting foodies and hyperlocal audiences. Offers banner, pop-up, and restaurant-level ad formats. Strong for F&B, delivery, and local experiences. Great CTR during lunch/dinner hours. MyHoardings enables location-based Zomato campaigns.
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Ola & Uber
Ride apps allow in-app display ads, promotions, and notifications. High-value impressions from commuters and professionals. Geo-targeting and time-based ads boost efficiency. Ideal for insurance, finance, or real estate promotions. MyHoardings handles in-transit and in-app ad planning.
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9
ShareChat & Moj
These regional apps engage users in vernacular languages. Highly popular in Tier II and rural markets. Ideal for local branding and influencer marketing. Short videos, banner ads, and hashtag promotions available. MyHoardings runs regional language campaigns at scale.
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10
Snapchat
Popular among Gen Z for AR-based interactions and bite-sized content. Features filters, lenses, and dynamic ads. Brands can create immersive ad experiences. Especially strong for tech, fashion, and mobile accessories. MyHoardings crafts AR-led brand moments on the platform.
