India’s expanding high-speed rail network, featuring trains like Vande Bharat and premium express routes, is revolutionizing transit—and advertising. For brands targeting premium audiences with a modern outlook, express train advertising offers an elite, high-frequency channel that blends reach, prestige, and consistent impressions across major cities.

What is Express Train Advertising?

This advertising format leverages branding on fast, intercity trains such as:

• Vande Bharat Express
• Tejas Express
• Shatabdi and Duronto Trains
• Superfast Intercity Routes

These trains are used predominantly by business travelers, tourists, professionals, and higher-income commuters. Branding can be applied to:

• Full exterior wraps
• Coach-specific panel branding
• Tray tables and seat-backs
• Digital LED screens in AC coaches
• Entry vestibule displays and luggage rack posters

These trains offer clean, high-tech interiors and modern exteriors—perfect for sleek brand messaging.

Why It’s an Elite Advertising Option

• Premium Demographic: These trains cater to the urban, educated, and well-off traveler segment—ideal for aspirational brands.
• Long-Distance High-Speed Routes: They cover key metro corridors like Delhi–Varanasi, Mumbai–Ahmedabad, and Bengaluru–Chennai.
• Media Amplification: These routes often get covered by media, increasing the likelihood of earned visibility for well-wrapped trains.
• Strong Visual Identity: The unique designs of these trains ensure your campaign looks distinct and sophisticated.

A recent fashion retail brand leveraged Vande Bharat train wraps for a seasonal campaign and saw a 40% rise in store footfalls in cities along the train route, along with extensive organic social media shares.

Ideal Brand Segments

• Fintech and Digital Wallets
• Mobile and Consumer Electronics
• Travel & Tourism
• Healthcare and Wellness Brands
• Premium Food & Beverage
• Education and EdTech

These trains also cater well to government initiatives and cause-based awareness campaigns due to their wide appeal and coverage.

Creative Recommendations

• Use sleek and premium designs with minimal text
• Ensure branding aligns with the aesthetics of premium coaches
• Place creatives where they’re naturally in the user’s line of sight—tray tables, doors, or digital displays
• Include contactless call-to-actions (QR/NFC)

Because of the aspirational nature of these trains, it’s essential to align creative tone and design with a high-end visual identity.

Pricing & Compliance

• Duration: 3–6 months campaigns are common
• Investment Range: ₹10L–₹25L depending on format and route
• Approval: High-speed and elite trains require stricter compliance with Indian Railways’ branding norms

MyHoardings ensures that all approvals are handled professionally and without delay.

About MyHoardings

MyHoardings is India’s trusted partner in express train advertising, offering premium branding solutions across high-speed and luxury train routes. Our team provides design, logistics, permissions, and deployment for high-impact brand campaigns nationwide.

? Contact: +91 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com