Advertising in Double Decker Train – Chennai to Bangalore

When it comes to high-visibility, high-value transit advertising in India, few options rival the impact of branding in premium intercity trains. One such golden opportunity lies in the Double Decker Express between Chennai and Bangalore — a route connecting two of South India’s most dynamic metros, teeming with professionals, students, and urban families.

With its unique structure, premium crowd profile, and multiple daily departures, the Double Decker Express offers a targeted yet wide-reaching branding platform that delivers powerful visibility both inside and outside the train.

---

? Why Advertise in the Chennai–Bangalore Double Decker Train?

This route is a commercial lifeline between Tamil Nadu and Karnataka. Whether it’s IT professionals heading for Monday meetings, families traveling over the weekend, or students visiting campuses, this train sees daily high-income travelers.

Here’s why brands are eyeing this premium rail service:

• ? Intercity penetration with daily frequency
• ?‍? Urban, affluent audience (college students, IT workers, tourists)
• ⏱️ Longer journey duration (~5–6 hours = extended ad exposure)
• ? Iconic red-yellow coach design — perfect for exterior branding

Whether you want to tap into the tech-savvy Bengaluru audience or Chennai’s vibrant market, this train runs across both cultural and commercial touchpoints.

---

? Key Advertising Opportunities on the Double Decker Express

The unique structure of the train (with upper and lower decks) offers double the branding surface compared to regular express trains.

✅ 1. Exterior Train Wrapping

Make your brand travel the scenic Chennai–Bangalore route. Large vinyl wraps on both sides of the coaches can feature:

• Logo + Product creatives
• Campaign visuals or seasonal offers
• QR codes for digital activation

These wraps grab attention at stations like Chennai Central, Katpadi, Jolarpettai, Krishnarajapuram, and Bangalore City Junction.

---

✅ 2. Coach Interior Branding

Inside, you can brand:

• Back of seat stickers
• Tray tables (in AC coaches)
• Window-side panels
• Entry/exit areas
• Overhead luggage panels

Given the premium and seated nature of this train, ads are viewed comfortably for long durations, maximizing recall.

---

✅ 3. Pantry & Meal Kit Branding

Passengers receive light meals, tea, or snacks depending on the service. You can brand:

• Meal trays
• Tea cups
• Napkin holders
• Food boxes or paper packaging

This is ideal for FMCG brands, beverage companies, and health products.

---

? Audience Profile on Chennai–Bangalore Route

• ?‍? IT and corporate professionals
• ? College students and parents
• ?‍?‍?‍? Urban families
• ✈️ Domestic tourists & weekend travelers
• ? Intercity traders & business owners

These are decision-makers, influencers, and regular buyers—making every impression highly valuable.

---

? Benefits of Advertising in Double Decker Trains

• ? Repetitive Visibility: Many passengers are weekly travelers
• ? Focused Attention: Less digital distraction during journey
• ? Station Buzz: Trains spend time at key junctions = added exposure
• ? Multiple Branding Zones: Upper + lower decks = more real estate
• ? Photo-friendly coaches = increased social media shares

---

? Estimated Reach

Each Double Decker train carries approx. 1,200+ passengers daily. With multiple weekly trips and cross-city visibility, campaigns can reach 50,000–80,000 impressions per month, with strong brand recall due to duration and repetition.

---

?️ MyHoardings – Your Branding Partner on Indian Railways

At MyHoardings, we specialize in train branding solutions, including:

• Media planning and creative design
• Vinyl printing, IRCTC permissions, and installation
• On-ground execution and wrap monitoring
• Campaign duration flexibility: 1 month to 6 months
• Reports on reach estimates and zones covered

We operate across Southern Railway, South Western Railway, and South Central Railway zones to provide seamless coverage.

---

?️ Ideal Brands for This Route

• Fintech apps (wallets, UPI, lending)
• Food delivery & FMCG (tea, snacks, beverages)
• Real estate & interior decor brands
• Career portals, education platforms
• Insurance & healthcare providers
• Mobile, DTH, broadband services
• Paint and home improvement brands

---

? Let Your Brand Travel Premium on Rails!

Advertising in the Chennai–Bangalore Double Decker Train means reaching an active, engaged, and aspirational audience right where they are—on the move.

Don’t miss this opportunity to showcase your brand on one of India’s most elite railway routes.

? Contact MyHoardings today to plan your intercity rail media campaign!

? +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com