Advertising in Kochuveli – Amritsar Weekly Superfast Express

When it comes to long-haul, cross-regional advertising in India, no medium works better than long-distance express trains. And one of the most strategically valuable among them is the Kochuveli – Amritsar Weekly Superfast Express, connecting the southernmost tip of Kerala to the northern holy city of Amritsar in Punjab.

This train route traverses eight states, hundreds of districts, and thousands of localities, offering an unmatched opportunity to advertise your brand across India’s geographical and cultural diversity—all on one platform.

?️ About the Train

The Kochuveli – Amritsar Weekly Superfast Express (Train No. 12483/12484) is a long-distance superfast train that covers nearly 3,000 kilometers across Kerala, Karnataka, Goa, Maharashtra, Madhya Pradesh, Uttar Pradesh, Delhi, and Punjab. It runs once a week, with halts in major cities like:

• Kochuveli (Trivandrum)

• Mangaluru

• Madgaon (Goa)

• Pune

• Bhopal

• Jhansi

• Agra Cantt

• New Delhi

• Ambala

• Ludhiana

• Amritsar

The journey takes nearly 50 hours, giving your brand long-lasting, immersive exposure to passengers and onlookers alike.

? Why Advertise in the Kochuveli – Amritsar Weekly Superfast Express?

✔️ 1. Pan India Reach

This train connects the extreme south to the extreme north of the country, exposing your brand to a truly national audience.

✔️ 2. Captive Audience

With journeys lasting 40–50 hours, passengers have ample time to absorb ad messaging—unlike digital or fleeting outdoor formats.

✔️ 3. Multi-Regional Footfall

It passes through diverse economic and cultural zones, letting brands target multiple markets in one go.

✔️ 4. High Visual Impact

Train wraps, coach branding, and interior formats ensure visibility at stations, level crossings, overbridges, and inside coaches.

? Available Advertising Formats

✅ 1. Exterior Train Wraps

Brand the full length of the train with vinyl wraps on coach exteriors, including:

• Engine and full-body coach wraps

• Partial panel-based branding

• Window panel ads

This creates a moving billboard, viewable across 3,000 km of terrain.

✅ 2. Interior Branding

Inside the train, ad formats include:

• Seat-back stickers

• Tray table branding

• Window decals

• Posters near luggage racks

• Entry/exit bulkhead panels

These formats create repeated, personal-level engagement with passengers.

✅ 3. Pantry Car & Meal Branding

Though food is typically supplied by IRCTC or vendors:

• Brands can co-sponsor meal packaging

• Use branded water bottles or napkin holders

• Introduce samples of snacks, beverages, or wellness products

Ideal for FMCG, Ayurveda, and health brands.

✅ 4. Flyer Distribution & Audio Announcements

On request and subject to IRCTC approval:

• Branded flyers or leaflets with train tickets

• Announcements promoting offers or campaigns

• Sampling volunteers at key stations

? Who You Reach

Given its route, this train sees a mix of:

• Migrant workers from South India traveling north

• Sikh pilgrims heading to Amritsar

• Tourists exploring cultural regions

• Traders and small business operators

• Students and families visiting relatives across states

With every journey, your brand interacts with thousands of engaged travelers.

? Ideal Brands for This Route

• Paints, tiles, sanitaryware, and hardware brands

• FMCG brands launching at a national scale

• Regional TV channels, YouTube creators, OTT platforms

• Fintech, digital payment, and loan apps

• Education platforms targeting Tier 2/3 markets

• Government and CSR campaigns on hygiene, digital inclusion, health

? Benefits of Train Advertising on This Route

• ? Cross-regional exposure in a single campaign

• ? High visibility at 80+ station platforms

• ? Long-duration recall = deeper brand impression

• ? Cost-effective compared to fragmented local media buying

• ? Repetitive exposure for weekly passengers and regular commuters

• ? Great for both regional expansion and national awareness

?️ Why MyHoardings?

MyHoardings offers complete campaign execution on Indian Railways, including:

• Official railway and IRCTC approvals

• Custom media planning for long-distance trains

• End-to-end vinyl printing and installation

• Coach mapping and branding reports

• PAN India coordination with zone-specific execution teams

Whether you want 1-month trial visibility or 6-month recurring campaigns, we’ll help you plan, design, and execute seamlessly.

? Reach Estimate

• Onboard Passenger Reach (per week): 2,000+

• Monthly Station Footfall Exposure: 5–10 lakh+

• Monthly Total Brand Impressions: 1–1.5 million+

The numbers multiply when the train passes through large cities and crowded stations like Pune, Delhi, and Ludhiana.

? Let Your Brand Travel from Kerala to Punjab!

Want to turn your brand into a pan-India presence with a single media plan?
Advertise on the Kochuveli – Amritsar Weekly Superfast Express and reach India’s length and breadth in just one route.

? Contact MyHoardings now to reserve your train branding plan.

? +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com