Advertising in New Delhi – Jalandhar City Intercity Express

Advertising on railway routes that connect cultural, commercial, and urban hubs offers brands an unbeatable combination of reach, frequency, and relevance. One such high-potential corridor is the New Delhi – Jalandhar City Intercity Express, an essential route that links the capital city with one of Punjab’s most active urban centers.

From office workers and students to pilgrims and traders, this train serves a broad mix of passengers—making it a goldmine for marketers looking to connect with North India’s mobile population.

?️ About the Train

The New Delhi – Jalandhar City Intercity Express (Train No. 14681/14682) is a daily service under the Northern Railway zone. It travels approximately 438 km in about 8 hours and connects several important cities and towns in Delhi, Haryana, and Punjab, including:

• Panipat

• Karnal

• Kurukshetra

• Ambala Cantt

• Ludhiana

• Phillaur

• Jalandhar City

Running during convenient hours and offering Second Sitting (2S) and AC Chair Car classes, this train is a preferred travel option for thousands of people each day.

? Why Advertise in the New Delhi – Jalandhar Intercity Express?

This train provides a consistent platform for repetitive, visible, and targeted brand communication across some of North India’s busiest travel sectors.

✔️ Daily Commuter Base

The train sees regular footfall from professionals, students, and families—creating daily ad exposure and better recall.

✔️ Intercity Connectivity

It links Delhi NCR with major Punjab cities, giving brands an entry point into both urban and Tier-2 audiences.

✔️ Captive Travel Time

With an average journey time of 7–8 hours, passengers are seated for long durations—offering high dwell time for in-coach ads.

✔️ Platform & Regional Reach

Train branding ensures visibility not just among passengers, but also station audiences across 10+ cities.

? Available Advertising Options

✅ 1. Exterior Train Branding

Brand the train’s outer coach surfaces with vinyl wraps or decals, turning it into a moving billboard that travels across North India.

• Eye-catching creative placement on side panels

• Visible at all major stations and level crossings

• Popular with retail, telecom, and FMCG brands

✅ 2. Interior Coach Branding

Target seated passengers through high-retention media formats:

• Back-of-seat stickers

• Tray table branding

• Window panels and sidewall ads

• Bulkhead posters and door panel creatives

This format is especially impactful in Chair Car and 2S classes, where eye-level branding ensures unavoidable exposure.

✅ 3. Leaflet and Sampling Distribution

IRCTC-permitted distribution includes:

• Flyers, brochures, or coupons on seats

• Free product sampling (biscuits, beverages, wellness items)

• Branded travel kits or water bottles

These formats are cost-effective and offer direct customer engagement.

✅ 4. Audio Announcements

With prior approvals, brands can co-sponsor onboard announcements, reinforcing recall through both audio and visual branding.

? Who Will See Your Ads?

The route carries a balanced demographic, including:

• ?‍? Office commuters from Delhi to Ambala, Ludhiana, Jalandhar

• ? Students traveling to Punjab universities

• ? Pilgrims visiting Golden Temple or religious centers

• ? Small-town traders and entrepreneurs

• ? Families traveling during festivals and holidays

? Suitable Brands for This Route

• Fintech platforms (payment apps, UPI services)

• Educational portals and institutes

• FMCG (snacks, health drinks, hygiene products)

• Paints, tiles, adhesives, and home renovation brands

• Government awareness campaigns (sanitation, voting, digital access)

• Agriculture and farming products (targeting rural Punjab)

• OTT platforms offering Punjabi content

? Why Train Branding Works Here

• ? Sharp targeting of North Indian decision-makers

• ? Extended exposure time vs. digital ads

• ? Daily audience = better campaign frequency

• ? Brand seen by both passengers & station crowds

• ? Highly cost-effective for mass campaigns

?️ MyHoardings – Your Train Branding Partner

MyHoardings specializes in railway advertising solutions across India, offering:

• Route-specific campaign planning

• IRCTC permissions and railway zone coordination

• Design, fabrication, and installation

• Weekly/monthly reporting

• PAN India and regional execution teams

From branding just a few coaches to full train wraps, we help customize campaigns as per your audience, duration, and budget.

? Campaign Reach Estimate

• Daily onboard passengers: ~2,000–2,500

• Station viewership: 5–8 lakh monthly

• Average brand exposure: 1+ million impressions per month

? Be Seen Across Punjab and Delhi — Every Day!

Tap into a strategically vital North Indian travel route with advertising in the New Delhi – Jalandhar Intercity Express. Let your brand travel where your customers are—daily, consistently, and memorably.

? Ready to go live? Contact MyHoardings now.

? +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com