Media rights monetisation has become a vital revenue driver across industries, but increasingly government and public bodies are taking bold...
Month: December 2025
India’s advertising ecosystem has undergone a significant transformation over the past decade. One of the biggest drivers behind this change...
Media rights bids in India determine who controls, monetises, and manages advertising assets across metros, airports, highways, bus shelters, and...
Launching a mobile app in today’s crowded digital ecosystem requires more than paid ads or press releases. Users want proof,...
Entertainment-driven content dominates social media today. From viral memes to relatable Reels, creators influence how audiences consume, share, and respond...
As audiences demand authenticity and instant interaction, live content has become a powerful marketing tool. Live Streaming with Influencers: Product...
Influencer marketing is no longer about follower counts alone. Instead, success depends on choosing the right creator size and matching...
Media rights tenders play a crucial role in shaping India’s advertising ecosystem, especially across metro rail, airports, smart cities, highways,...
For tech influencers, selecting the right platform can define growth, credibility, and monetisation. YouTube vs Instagram for Tech Influencers: Choosing...
In the age of short-form video, where fleeting attention spans reward punchy visuals and rapid trends, it’s easy to believe...
