Understanding TV advertising cost models explained: spot buys, ROS & program sponsorships is essential for brands aiming to optimise television...
Month: December 2025
Regional TV channel advertising options in India for targeted brand reach have become increasingly important as brands shift from blanket national...
Prime time vs non-prime time TV advertising options remain one of the most debated decisions in television media planning. While...
Television advertising media options: TV commercials, sponsorships & brand integrations continue to play a decisive role in shaping mass-market brand...
Newspaper ad placement options and their impact on visibility & credibility remain highly relevant even in today’s digital-first marketing environment....
India’s newspaper ecosystem is one of the largest and most diverse in the world. With hundreds of publications across languages...
Despite the rapid growth of digital media, print advertising continues to deliver credibility, focused attention, and strong brand recall—especially in...
Even in a digital-first world, newspaper advertising continues to hold unmatched credibility, especially in India. Newspapers are trusted sources of...
Radio advertising remains one of the most cost-efficient mass media options in India. However, not every radio campaign delivers results....
India’s radio landscape is highly diverse. Listener preferences, language, commute patterns, and station popularity vary sharply from city to city....
