The Indian Premier League (IPL) 2025 has demonstrated its continued appeal to advertisers, with television advertising volumes increasing by 6%...
Year: 2025
In today’s dynamic media environment, where performance marketing dominates strategies, sustainability is no longer an optional metric — it's becoming...
The recently launched Horlicks campaign mischief growth has taken a bold and refreshing stance by celebrating children's mischief as a...
The IPL 2025 ad volume has grown by 6% compared to last season, reaffirming the league's unmatched pull for advertisers...
When it comes to large-scale advertising, trust is everything. For many leading companies, MyHoardings has become the go-to partner for...
In outdoor advertising, one of the most underestimated drivers of success is media buying. Strategic decision-making around inventory, pricing, and...
As the advertising world continues to evolve, the landscape of media buying trends in 2025 is shifting rapidly—especially in Out-of-Home...
Running an outdoor campaign can be incredibly rewarding—if executed correctly. However, the process of media buying for outdoor ads is...
When running an outdoor campaign, one of the most important steps is executing effective media buying in OOH advertising. While...
India’s next wave of digital users isn’t scrolling through generic content—they’re engaging in regional, purpose-driven communities. Platforms like Kutumb, which...
