Launching a mobile app in today’s crowded digital ecosystem requires more than paid ads or press releases. Users want proof,...
Pravin Kumar
Entertainment-driven content dominates social media today. From viral memes to relatable Reels, creators influence how audiences consume, share, and respond...
As audiences demand authenticity and instant interaction, live content has become a powerful marketing tool. Live Streaming with Influencers: Product...
Influencer marketing is no longer about follower counts alone. Instead, success depends on choosing the right creator size and matching...
Media rights tenders play a crucial role in shaping India’s advertising ecosystem, especially across metro rail, airports, smart cities, highways,...
For tech influencers, selecting the right platform can define growth, credibility, and monetisation. YouTube vs Instagram for Tech Influencers: Choosing...
In the age of short-form video, where fleeting attention spans reward punchy visuals and rapid trends, it’s easy to believe...
Understanding TV advertising cost models explained: spot buys, ROS & program sponsorships is essential for brands aiming to optimise television...
Regional TV channel advertising options in India for targeted brand reach have become increasingly important as brands shift from blanket national...
Prime time vs non-prime time TV advertising options remain one of the most debated decisions in television media planning. While...
