Television advertising media options: TV commercials, sponsorships & brand integrations continue to play a decisive role in shaping mass-market brand...
Pravin Kumar
Newspaper ad placement options and their impact on visibility & credibility remain highly relevant even in today’s digital-first marketing environment....
India’s newspaper ecosystem is one of the largest and most diverse in the world. With hundreds of publications across languages...
Despite the rapid growth of digital media, print advertising continues to deliver credibility, focused attention, and strong brand recall—especially in...
Even in a digital-first world, newspaper advertising continues to hold unmatched credibility, especially in India. Newspapers are trusted sources of...
Radio advertising remains one of the most cost-efficient mass media options in India. However, not every radio campaign delivers results....
India’s radio landscape is highly diverse. Listener preferences, language, commute patterns, and station popularity vary sharply from city to city....
Radio advertising remains one of the most effective high-frequency brand recall media, especially in markets where daily commuting, local language...
Despite the rapid rise of digital media, radio advertising continues to deliver strong reach, frequency, and brand recall—especially in commuter-heavy...
The Goa Carnival is one of India’s most colourful and internationally recognised cultural festivals. Celebrated with parades, music, dance, floats,...
