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Types of Radio Advertising

• 1

  Live Reads

  • Description: Ads read live on-air by radio hosts during their shows.

• 2

  Sponsorships

  • Description: Sponsored segments or programs where brands are mentioned as sponsors.

• 3

  Produced Spots

  • Description: Pre-recorded commercials that range from 15 to 60 seconds.

• 4

  Jingles

  • Description: Catchy musical commercials that include a memorable slogan or brand message.

• 5

  Adlets

  • Description: Very short ads, typically around 5 to 10 seconds.

• 6

  Promotions and Contests

  • Description: Advertisements promoting a contest or special promotion sponsored by a brand.

• 7

  Radio Infomercials

  • Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.

• 8

  Station Identification (ID)

  • Description: Short mentions of the station's call letters, often sponsored by a brand.

• 9

  Sponsored Features

  • Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.

• 10

  Programmatic Advertising

  • Description: Automated buying and placement of radio ads using data and algorithms.