How do ad agencies buy media?
1 min read
To buy media an ad agency would follow these steps:
1) Analyze a product or service that is to be promoted.
2) Determine the desired audience matching multiple parameters such as budget, buyer persona, selling funnel, business goals (branding/conversion/else), etc.
3) Search for the resources that might have a determined audience.
4) Outreach the resources of your choice and negotiate the inventory to make sure it matches your criteria.
5) Negotiate the prices and close the deal.
6) Manage the workflow and refine different operational aspects such as legal issues, clearing, taxation, etc.
7) Launch the campaign.
