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What is media buying in digital marketing?

2 min read
Digital media buying

Digital media buying is the process of purchasing placements for advertisements on websites, apps, and other digital platforms.

Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.

When media planning, the goal is to find the right place, time, and context to deliver relevant ads to the target audience and increase conversion rates, sales, or brand awareness. Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms so they must be available for the timeslot when it is convenient for the advertiser to place the ad.

Top 10 Software Companies in India

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    1

    Tata Consultancy Services (TCS)

    Services: IT services, consulting, and business solutions

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    2

    Infosys Limited

    Services: consulting, technology, outsourcing, and next-generation services, innovate with AI, automation, and digital solutions.

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    3

    Wipro Limited

    Services: Digital strategy, IT consulting, and software engineering

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    4

    HCL Technologies

    Services: Cloud computing, Cybersecurity, and IoT solutions

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    5

    Tech Mahindra

    Services: customer-centric digital transformation, consulting, and business re-engineering solutions

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    6

    Oracle India

    Services: integrated cloud applications and platform services, enterprise software and cloud computing innovations.

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    7

    Microsoft India

    Services: Cloud computing, productivity software, enterprise solutions, AI, cybersecurity and digital transformation.

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    8

    Cognizant Technology Solutions India

    Services: digital transformation, technology consulting, and business process services, AI, analytics and automation enhances business agility and efficiency.

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    9

    IBM India

    Services: cloud computing, AI, and blockchain solutions

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    10

    Accenture India

    Services: strategy, consulting, digital, technology, and operations

Programmatic Advertising Rates

Platform Ad Type Average CPM (Cost Per Thousand Impressions) Average CPC (Cost Per Click) Total Audience Reach
Google Display Network Banner, Video Ads ₹40-₹100 ₹5-₹10 Over 500 million
Facebook Audience Network Banner, Video Ads ₹40-₹50 ₹5-₹10 260 million
Amazon DSP Product, Video Ads ₹50-₹100 ₹5-₹10 150 million
Verizon Media Banner, Video Ads ₹40-₹90 ₹5-₹9 200 million
MediaMath Banner, Video Ads ₹40-₹100 ₹5-₹10 150 million