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What is media buying in digital marketing?

1 min read
Digital media buying

Digital media buying is the process of purchasing placements for advertisements on websites, apps, and other digital platforms.

Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.

When media planning, the goal is to find the right place, time, and context to deliver relevant ads to the target audience and increase conversion rates, sales, or brand awareness. Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms so they must be available for the timeslot when it is convenient for the advertiser to place the ad.