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3 min read

FMCG Billboard Advertising in India: Measuring Effectiveness, Reach, and Urban vs Semi-Urban Impact

1 day ago Pravin Kumar

In a country as vast and diverse as India, FMCG billboard advertising continues to be one of the most powerful...

3 min read

Shoewear Brands and Transit OOH Advertising: Billboard Campaigns That Shaped Lifestyle Positioning in India

1 day ago Pravin Kumar

3 min read

FMCG Billboard Advertising in India: Measuring Effectiveness, Reach, and Urban vs Semi-Urban Impact

1 day ago Pravin Kumar

3 min read

Republic Day Outdoor Advertising Campaigns: Leveraging Patriotic OOH for Nationwide Brand Visibility

1 day ago Pravin Kumar

3 min read

ixigo × LuLu Retail Billboard Campaign: How Travel and Retail Brands Collaborated Through High-Impact OOH in India

1 day ago Pravin Kumar