DOOH Ad industry and it's pricing - Use of Digital Hoardings in India is continuously on rise for business promotion....
DOOH Pricing Models
Digital Out-of-Home (DOOH) pricing models are evolving to match the flexibility and precision of digital media. One popular approach is CPM (Cost per Mille), where advertisers pay per thousand impressions, ideal for campaigns focused on reach. Another model is Loop-Based Pricing, where ads run in repeated content loops—commonly used in high-footfall areas. Dynamic Pricing is also emerging, adjusting costs based on time, location, and audience density. This real-time adaptability ensures better ROI and audience targeting. Some platforms also offer Programmatic Buying, giving advertisers automated access to screens with bidding options, further streamlining cost-efficiency.
About MyHoardings:
MyHoardings offers tailored DOOH Pricing Models across India. From static screens to interactive displays, we provide competitive rates and strategic placement for maximum visibility.
? Contact: 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com
