engagement metrics

Engagement metrics are key indicators that show how audiences interact with your advertising content. These include click-through rates (CTR), time spent, shares, likes, comments, and QR code scans—depending on the medium. In DOOH or outdoor campaigns, engagement may be measured through footfall lift, real-time interaction (like touchscreen displays), or mobile retargeting response. Tracking these metrics helps brands understand which creatives resonate, when audiences are most active, and how to optimize future campaigns. High engagement usually translates to stronger recall and better ROI.

About MyHoardings:
MyHoardings delivers outdoor and DOOH campaigns backed by measurable engagement metrics, helping brands track effectiveness and refine strategies across India.

? Contact: 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com