OTT advertising

OTT advertising refers to ads delivered through Over-The-Top platforms like Hotstar, MX Player, Zee5, and SonyLIV, allowing brands to reach audiences streaming content on mobile, TV, or desktops. With the rapid shift from cable TV to online streaming, OTT advertising has become a powerful tool for targeted, high-impact campaigns.

These ads can be pre-roll, mid-roll, or banner placements, and are often unskippable — ensuring full viewer attention. OTT platforms allow precise targeting based on age, location, language, viewing habits, and interests, making campaigns more personalized and efficient. It’s an ideal format for building awareness, launching products, or engaging urban digital-first consumers.

About MyHoardings
MyHoardings crafts high-performing OTT advertisings campaigns tailored to brand objectives. OTT advertisings with MyHoardings ensures wide reach, better targeting, and measurable engagement.