programmatic advertising growth

Programmatic advertisings growth continues to reshape the digital marketing landscape. In 2023, the global programmatic advertising market was valued at approximately $678.37 billion and is projected to reach $802.34 billion in 2024, with a compound annual growth rate (CAGR) of 22.8% from 2024 to 2030 . This surge is driven by the increasing adoption of automated, data-driven ad buying processes that enhance targeting precision and efficiency. Mobile and video ad formats are leading this expansion, accounting for a significant share of the market . Advancements in artificial intelligence (AI) and machine learning are further propelling programmatic advertising growth by enabling real-time optimization and personalized ad experiences. As brands seek more effective ways to reach their audiences, programmatic advertising stands out as a pivotal strategy in the evolving digital advertising ecosystem