Twitter ad analytics

Twitter Ad Analytics provides detailed insights into how your campaigns are performing. It allows advertisers to track impressions, engagements, video views, click-through rates (CTR), and conversion data—all in real time. These analytics help determine which creatives, audiences, and placements are driving results.

The dashboard is intuitive and customizable, giving brands the ability to segment performance by campaign, device type, demographics, and engagement type. This allows marketers to quickly adjust budgets, targeting, and content based on live data.

One standout feature is audience insights, which reveals user behavior, interests, and follower activity—helping shape future campaigns more effectively. Twitter’s analytics also support conversion tracking, so you can measure beyond clicks and views, including app installs, purchases, and sign-ups.

For brands focused on real-time marketing and quick pivots, Twitter Ad Analytics is an essential tool to maximize ROI and campaign efficiency.