Twitter ad formats

Twitter offers a variety of ad formats designed to capture attention and drive engagement in real-time. Whether you’re building awareness, generating leads, or driving traffic, Twitter’s ad solutions are versatile and result-driven.

Promoted Tweets appear in users’ timelines like regular tweets but are marked as “Promoted” and reach a broader audience. Promoted Accounts help increase followers by suggesting your profile to relevant users. Promoted Trends allow brands to feature custom hashtags in Twitter’s trending section—great for campaigns or events.

For richer storytelling, Video Ads and Carousel Ads allow brands to deliver visual narratives. Twitter also supports App Install Ads, enabling one-tap downloads directly from the platform.

These formats are backed by targeting tools that filter users based on interests, keywords, location, and more. Combined with real-time analytics, Twitter ad formats empower brands to connect meaningfully with their audience.