Social menu is not set. You need to create menu and assign it to Social Menu on Menu Settings.

MyHoardings

Your Ad Partner

Connect with Millions Through Way2News App Advertising

3 min read
Way2News ads, Vernacular news app, Hyperlocal audience reach, Regional app branding, Tier 2–3 user targeting

In the fast-evolving world of digital advertising, regional content consumption is growing at an unprecedented pace. With India’s internet users increasingly seeking content in their local languages, advertisers are shifting their focus from broad national campaigns to hyper-targeted, regional strategies. That’s where Way2News app advertising plays a powerful role.

Way2News is India’s leading short-form, regional-language news app. It delivers quick, curated news updates in eight Indian languages including Hindi, Telugu, Tamil, Kannada, Bengali, Gujarati, Marathi, and Malayalam. With millions of active users and strong engagement levels, Way2News offers brands a golden opportunity to connect with vernacular audiences at scale.


? Why Way2News App Advertising Works

Way2News app advertising stands out because it aligns perfectly with the mobile-first, language-first behavior of Indian users today. It enables brands to reach deep into Tier 2, Tier 3, and rural regions—markets that are underserved by mainstream media yet rich in potential.

Here’s what makes it a smart advertising platform:

  • ? High User Engagement: Users spend quality time consuming bite-sized content multiple times a day.

  • ? Multi-Language Reach: Reach audiences in their preferred regional language for better connection and trust.

  • ? Location-Based Targeting: Ads can be delivered based on user geography, ensuring local relevance.

  • ? Content-Aligned Advertising: Ads are seamlessly integrated with news stories, increasing chances of retention.

Whether you’re a retail brand, e-commerce platform, mobile app, government body, or service provider, Way2News allows you to speak directly to the grassroots of India.


? Advertising Options on Way2News

Way2News offers a range of creative ad formats tailored for performance and visibility:

1. Banner Ads

Strategically placed banners appear throughout the app interface. These static or animated visuals are great for brand visibility and awareness.

2. Video Ads

Auto-play video placements allow immersive storytelling. These are particularly effective for product showcases, event announcements, and emotional brand messages.

3. Article Ads

Native content ads written in the user’s regional language. These 50- to 60-word advertorials provide more context and build trust by blending with organic news content.

4. Roadblock Ads

Dominate the app for a full day with exclusive visibility. Ideal for major launches, festive campaigns, or high-budget awareness drives.

All formats are mobile-optimized and placed in high-engagement zones, ensuring maximum exposure and results.


? Cost-Effective Advertising at Scale

One of the key advantages of Way2News app advertising is that it delivers real value at competitive pricing. You can choose to run campaigns on a CPC (cost-per-click), CPM (cost-per-thousand-impressions), or CPV (cost-per-view) basis depending on your goals.

From startups with small budgets to large corporations with broader campaigns, Way2News enables flexible planning to meet all marketing objectives—whether it’s branding, app installs, or lead generation.


? Industries That Benefit from Way2News Advertising

Way2News offers high-impact access to users across rural and semi-urban areas. Brands from the following industries have seen notable success:

  • ?️ FMCG & Consumer Goods: Run awareness campaigns in Tier 2/3 cities where physical retail still dominates.

  • ? Mobile Apps & EdTech: Drive app installs or course signups from young and regional language audiences.

  • ? Healthcare & Insurance: Educate and acquire users for health services or insurance policies in underpenetrated markets.

  • ?️ Government Campaigns: Roll out awareness drives in native languages, maximizing outreach and comprehension.

  • ? Banking & Finance: Promote services like digital wallets, loans, or savings products in regional zones.


?️ Why Choose MyHoardings?

At MyHoardings, we’re experts in regional and vernacular advertising. Our in-depth understanding of mobile behavior and regional content consumption allows us to run impactful campaigns on platforms like Way2News.

Here’s what you get with us:

  • Complete Campaign Planning – From strategy to execution

  • Creative Development – Visual and textual ads crafted for engagement

  • Precise Targeting – Based on user language, location, and behavior

  • Transparent Reporting – Real-time performance tracking and optimization

  • Expert Guidance – Dedicated team for campaign support and analytics

We help your message land in the right hands, in the right language, at the right time.


? Let’s Connect

If you want to explore the massive potential of regional advertising, Way2News app advertising is the smart move. And MyHoardings is here to make that move successful.

? Call: +91 9953847639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

Mobile App Advertising ROI

  • 01

    In-App Ads

    Average ROI (%): 150%

    Cost Efficiency (Rating): 8/10

  • 02

    Mobile Video Ads

    Average ROI (%): 180%

    Cost Efficiency (Rating): 9/10

  • 03

    SMS Marketing

    Average ROI (%): 200%

    Cost Efficiency (Rating): 9/10

  • 04

    Mobile Games Ads

    Average ROI (%): 160%

    Cost Efficiency (Rating): 8/10

  • 05

    Location-Based Advertising

    Average ROI (%): 170%

    Cost Efficiency (Rating): 9/10