Inside Recent Cab Branding Campaigns That Turned Daily Commutes into Brand Touchpoints
Every day millions of urban Indians spend significant time commuting. Savvy marketers are no longer letting these moments go to…
Why Brands Are Choosing Cab Wrap Advertising Over Static OOH in Traffic-Heavy Cities
India’s metro cities are expanding rapidly, and so is traffic density. As commuting hours increase, brands are rethinking how and…
QR Codes, Short URLs & Smart CTAs: How Cab Branding Is Driving Offline-to-Online Action
Outdoor advertising has traditionally been about visibility. However, modern mobility media is redefining its role. Today, QR Codes, Short URLs…
How Ride-Hailing Advertising Is Becoming a Key Part of Omnichannel Media Planning
Omnichannel media planning is no longer limited to digital screens, retail stores, and traditional outdoor formats. As consumer journeys become…
Why Brands Are Using Car Advertising to Dominate Micro-Markets and Neighborhoods
Urban India is no longer a single, uniform market. Instead, cities are fragmented into hundreds of micro-markets—each with its own…
Car Wrap Advertising ROI: What Recent Campaigns Tell Us About Cost vs Reach
Outdoor advertising has always faced one core question—how do you measure return on investment? With mobility-led formats gaining momentum, marketers…
Private Car Advertising Networks: A New Growth Channel for Urban Brand Visibility
Urban advertising is undergoing a quiet but powerful transformation. Beyond cabs, buses, and commercial fleets, private car advertising networks are…
How Recent Car Advertising Campaigns Are Leveraging Traffic Congestion as an Advantage
Traffic congestion has long been viewed as an urban problem. However, marketers are now asking a smarter question: what if…
Fleet Branding Campaigns: Turning Commercial Vehicles into Always-On Advertisements
Urban landscapes are no longer defined only by billboards and digital screens. Increasingly, branded commercial vehicles are shaping how cities…
From Cab Exteriors to In-Ride Screens: Ola’s Multi-Format Advertising Strategy Explained
India’s ride-hailing ecosystem has evolved beyond transportation. Today, mobility platforms are powerful advertising ecosystems. From Cab Exteriors to In-Ride Screens:…