Launching a new product in India requires visibility at scale and speed. With diverse consumer markets, dense urban traffic, and high competition, brands must ensure strong first impressions. This makes
Day: January 21, 2026
Event Advertising vs Festival Advertising: Media Planning Differences Most Marketers IgnoreEvent Advertising vs Festival Advertising: Media Planning Differences Most Marketers Ignore
In marketing conversations, event advertising and festival advertising are often used interchangeably. However, from a media planning perspective, they are fundamentally different. Treating them as identical leads to poor targeting,
How Should Brands Audit Local Regulations Across Indian Cities Before an OOH Campaign?How Should Brands Audit Local Regulations Across Indian Cities Before an OOH Campaign?
Out-of-home advertising remains one of the most effective channels for large-scale brand visibility in India. However, the country’s regulatory landscape is highly fragmented. Each city operates under different municipal rules,