Q. What are the advantages of airport advertising versus outdoor advertising in the city?
A. There are 3 advantages of airport advertising (in India only):
1. The “audience profile” is of middle and rich urban demographic, while outdoor on roads is basically targeting the “mass” market.
2. The fact that the location is an “airport” gives you a data signal that the user is a “traveler”. there are pretty limited data signals generic outdoor ads on roads give.
3. The opportunity to see an ad is higher as you are waiting in queues for check-in in departure or for baggage/immigration at arrivals.
Top Radio Channel RJ'S in India
| Radio Channel Name | Language | RJ'S |
|---|---|---|
| Red FM - Delhi | Hindi | RJ Sachin, RJ Swathi, RJ Rocky |
| Red FM - Mumbai | Hindi | RJ Rishi, RJ J Man, RJ Maliska |
| Radio Mirchi - Bengaluru | Kannada | RJ Smitha, RJ Siri, RJ Vicky |
| Red FM - Hyderabad | Telugu, Hindi | RJ Raj, RJ Priyanka, RJ Lipsika |
| Radio Mirchi - Chennai | Tamil | RJ Shivshankari, RJ Ajai, RJ Vaidhi |
Marketing activities to target Students
Create engaging video content
Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content to them. 
Be ahead of social media trends
It's no secret that usage of phone among most of students is high and they're constantly on social media. 
Leveraging influencer collaborations
Collaborating with influencers can significantly enhance our product sampling initiatives. 
Academic incentives
Offering incentives to college students will make them more likely to shop with your company. 
Class enrollment promotions
Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area. |
