Airport advertising is one of the most premium and high-impact formats of out-of-home (OOH) media in India. With rising air traffic and evolving consumer demographics, airports offer a golden opportunity for brands to engage affluent, decision-making audiences. But how exactly do you go about booking advertising space at Indian airports?
Whether you’re a brand looking to build trust, a startup aiming for visibility, or a luxury label seeking affluent reach, the process is more accessible than you might think—with the right planning and execution.
Understanding Airport Advertising Formats
Before booking, it’s essential to understand the wide variety of formats available at airports. These include:
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Static Billboards: Located in terminals, arrival and departure halls, and outside airports.
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Digital Screens (DOOH): High-definition digital panels placed in baggage claim areas, waiting lounges, and food courts.
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Backlit Panels: Positioned at security check-ins and check-out zones for maximum visibility.
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Trolley Branding: Ads placed on luggage trolleys that follow passengers throughout their journey.
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Glow Sign Boards and Pillar Wraps: Ideal for large-format visual storytelling.
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Airport Conveyor Belts: Prime real estate to capture attention during high dwell-time moments.
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Drop-Down Banners and Arch Gates: Great for impactful, immersive branding.
Each airport offers a unique mix of these options depending on space availability and footfall patterns.
Step-by-Step Process to Book Airport Advertising in India
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Identify Your Target Audience and Airports
Begin by mapping your target geography. Are you looking to advertise pan-India or at a specific airport (e.g., Delhi, Mumbai, Hyderabad)? Consider the cities most frequented by your audience and business interests. -
Choose the Right Media Partner
Booking directly through an airport can be time-consuming and often requires dealing with multiple agencies across locations. Partnering with a full-service media agency like MyHoardings simplifies the process. We handle planning, execution, and compliance with airport norms under a single window. -
Get a Customized Media Plan
Once your target airports and budget are decided, a media plan is created with multiple format suggestions, location details, and expected impression counts. This ensures your message reaches the right audience at the right location. -
Finalize Creative and Branding Elements
Airport authorities enforce strict creative and display guidelines. Your agency will help you design high-impact, policy-compliant creatives—static or digital—that align with your brand’s visual identity. -
Get Approvals and Go Live
After creative approval by airport authorities and space confirmation, the installation is executed. For digital formats, content is uploaded to pre-scheduled slots. For physical displays, vinyl printing and mounting is managed by the team.
Advantages of Airport Advertising
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Premium Visibility: Airports are synonymous with class and exclusivity. Advertising here elevates your brand image.
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High Dwell Time: Passengers spend ample time waiting during check-ins, security, boarding, and baggage claims.
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Undivided Attention: Unlike roadside billboards, there’s minimal distraction. This ensures your ad gets noticed and remembered.
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Targeted Audience: Most airport travelers fall into higher income brackets, making them an ideal target for luxury, financial, tech, and lifestyle brands.
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Pan-India Scalability: You can start with one airport and expand gradually across major cities.
Cost Considerations and Booking Tips
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Cost Varies by City and Format: Tier-1 cities like Mumbai and Delhi have higher ad rates than smaller airports.
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Minimum Booking Duration: Most formats have a minimum booking period of 15 days to 1 month.
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Creative Rotation: For digital displays, you can run multiple creatives in rotation across time slots.
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Plan Ahead: Airport ad inventory gets booked in advance, especially during festive seasons and holidays. Early planning ensures better placement and availability.
About MyHoardings
MyHoardings is a leading OOH media agency specializing in airport advertising across India. With direct access to ad inventories at major airports and a team of expert planners, we help you execute seamless, high-impact campaigns.
Whether you’re targeting business travelers, HNIs, or urban consumers, we simplify the process from planning to execution.
? Call: 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com
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