This Republic Day, Zepto chose not to compete for attention on streets or screens. Instead, the quick-commerce brand looked upward — far upward. By blending advanced engineering with patriotic emotion,
Author: NaveenK
How does creative relevance impact ROI in digital out-of-home advertising?How does creative relevance impact ROI in digital out-of-home advertising?
Digital out-of-home advertising has moved far beyond being a screen-based visibility medium. Today, DOOH is a performance-driven channel, shaped by relevance, timing, and behavioural understanding. As Gautam Bhirani, Founder of
How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?
To mark the launch of its newest game show, Wheel of Fortune, Sony Entertainment Television rolled out one of the largest outdoor advertising campaigns seen in recent times. Executed by
How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?
In a digital-first world where attention often lives on screens, Tanishq chose to make people look up. With its latest out-of-home campaign for the ‘Radiance in Rhythm’ natural diamond collection,
Haldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & GrowthHaldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & Growth
Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective
How Did Rajat Sikder and Walk The Talk Redefine OOH Advertising in 2025?How Did Rajat Sikder and Walk The Talk Redefine OOH Advertising in 2025?
Out-of-Home advertising has always thrived on attention rather than impressions. It is a medium where scale meets storytelling and where innovation has few boundaries. In 2025, this belief guided Walk
L&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue DriverL&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue Driver
Out-of-home advertising is no longer fighting for visibility alone. Instead, it is competing for relevance. As digital platforms grow more crowded, filtered, and distrusted, brands are rediscovering the unmatched power
How Does the Snickers Moving Billboard on Rails Turn Travel Frustration into Brand Engagement?How Does the Snickers Moving Billboard on Rails Turn Travel Frustration into Brand Engagement?
Snickers has once again proven that great advertising begins with insight. With its moving billboard on rails, the brand transforms one of the most universally disliked travel moments—waiting at railway
How Did the Fevicol Shoe-Fix Marathon Campaign Turn Practical Insight into Impactful OOH Advertising?How Did the Fevicol Shoe-Fix Marathon Campaign Turn Practical Insight into Impactful OOH Advertising?
Outdoor advertising works best when it speaks to people at the right place and the right time. The Fevicol Shoe-Fix marathon campaign does exactly that by addressing runners while they
How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?
Launching a new product in India requires visibility at scale and speed. With diverse consumer markets, dense urban traffic, and high competition, brands must ensure strong first impressions. This makes