Out-of-Home advertising has always thrived on attention rather than impressions. It is a medium where scale meets storytelling and where innovation has few boundaries. In 2025, this belief guided Walk
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
L&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue DriverL&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue Driver
Out-of-home advertising is no longer fighting for visibility alone. Instead, it is competing for relevance. As digital platforms grow more crowded, filtered, and distrusted, brands are rediscovering the unmatched power
How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?
Launching a new product in India requires visibility at scale and speed. With diverse consumer markets, dense urban traffic, and high competition, brands must ensure strong first impressions. This makes
Event Advertising vs Festival Advertising: Media Planning Differences Most Marketers IgnoreEvent Advertising vs Festival Advertising: Media Planning Differences Most Marketers Ignore
In marketing conversations, event advertising and festival advertising are often used interchangeably. However, from a media planning perspective, they are fundamentally different. Treating them as identical leads to poor targeting,
How Should Brands Audit Local Regulations Across Indian Cities Before an OOH Campaign?How Should Brands Audit Local Regulations Across Indian Cities Before an OOH Campaign?
Out-of-home advertising remains one of the most effective channels for large-scale brand visibility in India. However, the country’s regulatory landscape is highly fragmented. Each city operates under different municipal rules,
LED Standees and LED Tabletops: How Can Compact Displays Turn Attention into Impact?LED Standees and LED Tabletops: How Can Compact Displays Turn Attention into Impact?
In today’s fast-paced retail and commercial environments, capturing attention is no longer optional—it’s essential. LED Standees and LED Tabletops offer a powerful way to turn passive visibility into active brand
How Can Programmatic Buying Be Integrated with Traditional Outdoor Media?How Can Programmatic Buying Be Integrated with Traditional Outdoor Media?
Programmatic advertising has transformed digital media through automation, data-driven targeting, and real-time optimization. However, outdoor advertising has traditionally relied on fixed locations, long-term bookings, and manual negotiations. As technology advances,
What Are the Typical Timeline and Lead Times Needed for Booking Billboard Inventory?What Are the Typical Timeline and Lead Times Needed for Booking Billboard Inventory?
Billboard advertising remains one of the most effective channels for mass visibility and city-level dominance. However, unlike digital media that can be activated instantly, outdoor campaigns require structured planning and
What Are the Typical Timeline and Lead Times Needed for Booking Billboard Inventory?What Are the Typical Timeline and Lead Times Needed for Booking Billboard Inventory?
Billboard advertising remains one of the most powerful visibility tools for brands seeking mass reach. However, unlike digital ads that can go live instantly, outdoor campaigns require structured planning. Therefore,
How Do Impressions, Dwell Time & Attention Metrics Work for Digital OOH Screens?How Do Impressions, Dwell Time & Attention Metrics Work for Digital OOH Screens?
Digital Out-of-Home (DOOH) advertising has redefined how outdoor media is planned and measured. Unlike traditional static hoardings, digital OOH screens offer data-led insights that help advertisers evaluate performance beyond visibility