The media landscape in India is rapidly shifting. With streaming platforms, mobile apps, and on-demand video services capturing increasing attention, traditional TV advertising is being challenged to adapt, integrate, and
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
How can radio advertising stay relevant to Gen Z and younger consumers in India’s hyper-digital world?How can radio advertising stay relevant to Gen Z and younger consumers in India’s hyper-digital world?
In India’s increasingly digital media landscape, radio might seem like a traditional medium. However, with innovative strategies, multi-platform integration, and hyper-local targeting, radio advertising can remain highly relevant, even for
In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?
India’s media-consumption landscape is evolving rapidly. Urban and semi-urban audiences are increasingly consuming digital content, while rural and Tier 2/3 audiences continue to rely on traditional media like TV and
How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?
India’s evolving media landscape often highlights digital channels as the primary drivers of brand communication. However, a large segment of the country—especially in Tier 2, Tier 3 towns and rural
What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?
India’s advertising ecosystem is entering a transformative phase as media-buying regulation gains urgency. With increased spending on digital and omnichannel media, brands are demanding greater accountability, transparency, and fairness. Consequently,
In planning brand campaigns, how should marketers build budget allocations for “presence” (brand awareness) vs “performance” (direct response) across radio, TV, DOOH?In planning brand campaigns, how should marketers build budget allocations for “presence” (brand awareness) vs “performance” (direct response) across radio, TV, DOOH?
Marketing teams often struggle to balance long-term brand presence with short-term performance goals. The challenge grows when they must divide budgets across radio, TV and DOOH. Each medium plays a
How will advances in AI, data-analytics and automation affect the way media-planning and media-buying is done for outdoor and transit campaigns?How will advances in AI, data-analytics and automation affect the way media-planning and media-buying is done for outdoor and transit campaigns?
Outdoor(OOH Media) and transit media in India are entering a new phase. Earlier, brands relied on manual planning, long booking cycles and broad targeting. Today, the rise of AI, data
For brands operating in Indian regional languages and markets, how does media-planning differ (especially for radio/TV vs OOH/DOOH) compared to metro English markets?For brands operating in Indian regional languages and markets, how does media-planning differ (especially for radio/TV vs OOH/DOOH) compared to metro English markets?
India is a diverse media market. Brands that operate in Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, and other regional languages face very different realities compared to those targeting English-speaking metro
How Can Brands Integrate Influencer Marketing with On-Ground Activations?How Can Brands Integrate Influencer Marketing with On-Ground Activations?
Brands today want deeper engagement and higher recall. Digital campaigns reach millions, yet consumers still crave real experiences. This is why many marketers now try to integrate influencer marketing with
Should Small Businesses Invest in Influencer Marketing in 2025?Should Small Businesses Invest in Influencer Marketing in 2025?
Influencer marketing has become one of the fastest-growing digital strategies. But the big question many founders still ask is: Should small businesses invest in influencer marketing in 2025?The short answer: