When brands plan event advertising, most budgets instinctively flow toward the main stage. Logos on backdrops, LED screens behind speakers, and stage-side branding are seen as premium real estate. However,
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
How Sunpack Advertising Works Best in Outdoor Events, Beaches, and Transit ZonesHow Sunpack Advertising Works Best in Outdoor Events, Beaches, and Transit Zones
Sunpack advertising is fast emerging as one of the most practical and attention-grabbing outdoor media formats. Unlike traditional hoardings or banners, sunpack advertising combines utility with brand messaging. As a
Sunpack Advertising: Why Utility-Driven Media Gets More Brand Attention Than BillboardsSunpack Advertising: Why Utility-Driven Media Gets More Brand Attention Than Billboards
For decades, billboards have been the default choice for outdoor advertising. They are big, bold, and hard to miss. However, consumer attention has changed dramatically. In cluttered urban environments, people
Sunpack vs Sampling: Which Utility-Based Media Drives Higher Brand Memory?Sunpack vs Sampling: Which Utility-Based Media Drives Higher Brand Memory?
As consumers grow resistant to intrusive advertising, utility-based media has emerged as a powerful alternative. Formats that offer real value—rather than demand attention—consistently outperform traditional ads on recall and brand
Petrol Pump Advertising: India’s Most Underrated High-Dwell-Time MediaPetrol Pump Advertising: India’s Most Underrated High-Dwell-Time Media
In a media landscape dominated by digital noise and fleeting impressions, brands are constantly searching for environments where attention is undivided. Surprisingly, one of India’s most effective media touchpoints is
Why Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROIWhy Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROI
Why Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROI has become a critical discussion point for modern marketers. As influencer marketing matures, brands are moving away from vanity metrics such
Netflix Squid Game Season 3 DOOH: Anamorphic 3D Takeover in Seoul Transit HubsNetflix Squid Game Season 3 DOOH: Anamorphic 3D Takeover in Seoul Transit Hubs
The Netflix Squid Game Season 3 DOOH campaign in Seoul is a striking example of how immersive technology and cultural relevance can redefine outdoor advertising. To announce the new season
Grubhub “Summon the Food”: 3D Outdoor Advertising That Turned Cravings Into City MomentsGrubhub “Summon the Food”: 3D Outdoor Advertising That Turned Cravings Into City Moments
The Grubhub “Summon the Food” campaign in the U.S. is a bold demonstration of how physical creativity in outdoor advertising can trigger instant emotional—and appetitive—responses. By installing giant 3D food
Virgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in LondonVirgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in London
The Virgin Active “Where Wellness Gets Real” campaign in London stands out as a bold redefinition of fitness and wellness advertising. Instead of leaning into polished, idealized wellness imagery, Virgin
Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.
The Hatch Sleep Billboard campaign in the United States is a sharp example of how contextual placement and cultural insight can elevate outdoor advertising. Rather than relying on scale or