India is a diverse media market. Brands that operate in Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, and other regional languages face very different realities compared to those targeting English-speaking metro
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
How Can Brands Integrate Influencer Marketing with On-Ground Activations?How Can Brands Integrate Influencer Marketing with On-Ground Activations?
Brands today want deeper engagement and higher recall. Digital campaigns reach millions, yet consumers still crave real experiences. This is why many marketers now try to integrate influencer marketing with
Should Small Businesses Invest in Influencer Marketing in 2025?Should Small Businesses Invest in Influencer Marketing in 2025?
Influencer marketing has become one of the fastest-growing digital strategies. But the big question many founders still ask is: Should small businesses invest in influencer marketing in 2025?The short answer:
How Do Brands Measure ROI in Influencer Marketing Campaigns?How Do Brands Measure ROI in Influencer Marketing Campaigns?
Influencer marketing delivers visibility, trust, and engagement—but brands increasingly want measurable outcomes. The challenge? Unlike traditional ads, influencer content spreads across multiple platforms, formats, and audience behaviors.So how do brands
What Makes Micro-Influencers More Effective Than Celebrities?What Makes Micro-Influencers More Effective Than Celebrities?
Influencer marketing dominates the digital world, while on-ground activations continue to be one of the strongest ways to engage consumers in real life. When brands integrate influencer marketing with on-ground
Future Trends in Media Planning and Buying: AI, Automation, and BeyondFuture Trends in Media Planning and Buying: AI, Automation, and Beyond
The media landscape is evolving at lightning speed, and brands are under constant pressure to stay ahead of audience behavior, platform changes, and technology innovation. At the center of this
Media Planning for Small Businesses: How to Get the Most Out of Every RupeeMedia Planning for Small Businesses: How to Get the Most Out of Every Rupee
For small businesses, every rupee counts. Limited budgets, rising competition, and fragmented media channels make it challenging to plan effective marketing campaigns. This is where Media Planning for Small Businesses
How Consumer Insights Shape Effective Media PlansHow Consumer Insights Shape Effective Media Plans
How Consumer Insights Shape Effective Media Plans Understanding people—not platforms—is what separates an average media plan from an exceptional one. Consumer insights are the foundation that allows brands to connect
The Evolution of Media Buying: From Traditional to Programmatic AdvertisingThe Evolution of Media Buying: From Traditional to Programmatic Advertising
Media buying has undergone a dramatic transformation over the past few decades. What was once a manual, relationship-driven process has evolved into a highly automated and data-powered ecosystem. The Evolution
The Role of Media Buyers in Today’s Omnichannel Marketing LandscapeThe Role of Media Buyers in Today’s Omnichannel Marketing Landscape
In an era where consumers move seamlessly between devices, platforms, and touchpoints, media buyers in omnichannel marketing have become more important than ever. Their work ensures that brands deliver consistent,