Corporate gifting has evolved far beyond mere tokens of appreciation. When strategically integrated into BTL (Below the Line) marketing and brand activation efforts, it becomes a powerful tool to deepen engagement and drive memorability. MyHoardings, known for its innovative outdoor advertising and activation strategies, offers brands the ability to seamlessly incorporate gifting into their experiential campaigns for maximum impact.
Why Corporate Gifting Matters in BTL Campaigns
BTL campaigns are designed to engage audiences directly and personally. Whether through mall activations, society branding, transit media, or corporate park events—these campaigns are all about experience. Adding corporate gifts to the mix enhances these moments, giving attendees something physical to take away, thereby extending the experience long after the interaction ends.
Think of it like this: your brand isn’t just seen—it’s felt, held, and remembered.
MyHoardings’ Approach to Gift-Integrated Brand Activations
MyHoardings offers a full-stack solution for BTL and brand activation campaigns across India. Whether you’re targeting tech parks in Bengaluru, corporate parks in Gurugram, or shoppers in a premium mall in Mumbai—corporate gifting can play a central role in the campaign strategy. Here’s how we do it:
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On-Site Gifting: During activations like sampling, kiosk events, or interactive stalls, we help brands offer personalized branded gifts to each visitor.
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Contest-Driven Giveaways: Combine interactive experiences with gamification, where gifts are rewards, drawing more footfall and excitement.
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Event Follow-Ups: Send post-event corporate gifts as part of a thank-you kit to attendees or leads collected during activations.
These touchpoints not only leave a lasting impression but also build brand affinity in a non-intrusive and memorable way.
Best Practices for Effective Brand Gifting
To make the most of this approach, brands should:
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Align the gift with the campaign theme (eco-conscious, premium, tech-savvy, etc.)
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Ensure quality and utility of the item
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Maintain consistent branding on packaging, inserts, and even gift tags
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Use QR codes or scannable cards to drive digital interaction post-gift
With MyHoardings handling both the execution of BTL campaigns and the gifting logistics, the process becomes efficient, scalable, and creatively unified.
About MyHoardings
MyHoardings is a leading advertising agency offering 360° marketing solutions including outdoor media, BTL activations, transit ads, and corporate gifting integration. We enable brands to execute compelling, multi-layered campaigns across malls, metro networks, airports, tech parks, and more.
? Email: business@myhoardings.com
? Contact: +91 9953847639
? Website: www.myhoardings.com
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