Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective January 2026.
With this strategic leadership move, Haldiram’s aims to accelerate the expansion of its QSR footprint while building stronger consumer engagement across India and international markets.
Rajiv Singh Appointed to Lead Marketing and Growth for QSR Business
In his new role, Rajiv Singh will oversee marketing strategy, brand development, and growth initiatives for Haldiram’s QSR operations.
His responsibilities include strengthening brand visibility, scaling restaurant formats, enhancing consumer experience, and supporting long-term business growth.
Additionally, he will work closely with senior leadership to build marketing engines that are both scalable and consumer-focused.
This appointment reflects Haldiram’s intent to sharpen its brand-led growth approach in the fast-evolving QSR space.
Driving Expansion Across India and Overseas Markets
Haldiram’s continues to expand beyond its traditional packaged foods legacy into modern food-service formats.
As the QSR segment grows rapidly, the company aims to strengthen presence across metros, emerging cities, and select international markets.
Therefore, Rajiv’s role becomes critical in aligning marketing strategy with operational expansion.
His focus will include improving brand consistency, strengthening store-level communication, and enhancing digital discovery.
As a result, Haldiram’s plans to create a unified consumer experience across every customer touchpoint.
Over 15 Years of Experience Across FMCG and Retail
Rajiv Singh brings more than 15 years of extensive experience across FMCG, retail, and food-tech ecosystems.
Throughout his career, he has worked across multiple domains including:
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Brand building
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Content and digital marketing
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Direct-to-consumer (D2C) strategy
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Strategic planning and media buying
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Visual merchandising and store design
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Capacity planning and revenue growth
This diverse exposure enables him to understand both consumer behaviour and operational scale.
Consequently, he brings a balanced mix of creativity and commercial thinking to the role.
Key Role at ITC Food Tech
Before joining Haldiram’s, Rajiv served as Head of Growth & Marketing at ITC Limited – ITC Food Tech from May 2022 to January 2026.
During his tenure, he played a pivotal role in building and scaling ITC’s cloud kitchen ecosystem.
He helped drive growth initiatives while strengthening the company’s digital food-tech presence.
Moreover, he contributed to expanding consumer reach through performance-driven marketing and technology-led distribution models.
This experience equips him well to lead growth in Haldiram’s QSR business, where speed, scale, and consistency are essential.
Building Consumer-First Marketing Engines
As he steps into his new role, Rajiv Singh aims to create consumer-first marketing frameworks.
Rather than focusing solely on visibility, the strategy emphasises experience, trust, and relevance.
From in-store engagement to digital touchpoints, every interaction will aim to strengthen brand recall.
Furthermore, the approach focuses on long-term loyalty rather than short-term promotions.
This mindset aligns with changing consumer expectations in the QSR category.
Strengthening Haldiram’s QSR Brand Identity
Haldiram’s is one of India’s most recognised food brands. However, the QSR space requires a distinct brand narrative.
With Rajiv’s leadership, the company aims to define clearer positioning for its restaurant formats.
This includes modernising communication while retaining Haldiram’s core values of quality, taste, and authenticity.
By blending tradition with innovation, the brand seeks to appeal to both loyal customers and younger audiences.
Supporting Scalable Growth Through Marketing
As competition in the QSR sector intensifies, scalable marketing becomes essential.
Rajiv’s experience in capacity planning and revenue optimisation supports this objective.
By aligning marketing investments with operational readiness, the company aims to achieve sustainable growth.
Additionally, data-driven decision-making will play a key role in campaign planning and city-wise expansion.
A Strategic Leadership Move for the Next Phase
The appointment signals Haldiram’s readiness for its next phase of growth in food service.
As consumer dining habits continue to evolve, strong marketing leadership becomes a competitive advantage.
With Rajiv Singh at the helm of marketing and growth, Haldiram’s strengthens its ability to scale with clarity and purpose.
Ultimately, the move reflects the company’s commitment to building a future-ready QSR business rooted in strong brand foundations.
