With its slogan “Soooper Hits 106.4”, Hello FM Chennai has become a household name in Tamil Nadu’s capital, delivering a dynamic mix of music, humor, and local relevance. It speaks directly to the Tamil-speaking urban audience and offers brands an excellent opportunity to connect with loyal, high-frequency listeners across Chennai.
From daily commuters to homemakers, college youth to working professionals—advertising on Hello FM Chennai allows your brand to ride the airwaves of trust, entertainment, and regional pride.
Station Profile: Hello FM 106.4 – Chennai
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Frequency: 106.4 FM
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Language: Tamil
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Audience Profile: 18–45 years, SEC B+, C+, Tamil-speaking
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Coverage: Chennai Metro + suburbs like Tambaram, Anna Nagar, Velachery, T Nagar, Avadi, and Perambur
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Content Style: Tamil cinema songs, RJ chats, public interest topics, celebrity interviews
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Popular RJs: RJ Dheena, RJ Priya, RJ Balaji, RJ Pandi
Why Advertise on Hello FM Chennai?
1. Unmatched Regional Penetration
Hello FM enjoys deep local loyalty. With nearly 4 million+ daily listeners in Chennai alone, it connects:
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Middle-income households
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Daily commuters via autos, bikes, buses
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Traditional and modern Tamil families
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Retail shoppers and micro-business owners
2. Strong Emotional & Cultural Connect
Hello FM speaks the language of the land—literally and culturally. By aligning your brand with Hello FM, you benefit from:
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Greater message acceptance
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Familiar voices (RJs) driving your brand
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Integration with festivals, traditions, and local pride
3. Mass Appeal with Hyperlocal Flavor
From discussing local issues in Anna Nagar to hosting Kollywood gossip and playing top Tamil hits—Hello FM delivers local engagement at scale.
This makes it ideal for political campaigns, retail chains, FMCG, local services, and education institutes looking for mass reach within Chennai.
Advertising Formats on Hello FM Chennai
| Format | Description & Use Cases |
|---|---|
| ?️ RJ Mentions | RJ naturally promotes your brand in live shows; adds credibility |
| ? Spot Ads (10–60 secs) | Scripted audio ads played during commercial breaks |
| ? Property Tags | “This time/weather is brought to you by…” – ideal for daily recall |
| ? Program Sponsorships | Associate with popular shows like morning drive or cinema special |
| ? Contests & Caller Promos | Interactive promos for instant feedback and virality |
Who Should Advertise on Hello FM Chennai?
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? Retail & Supermarkets – Saravana Stores, Pothys, Chennai Silks
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? Clinics & Diagnostics – Fertility centers, dental chains, eye hospitals
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? Real Estate Projects – Apartments in Tambaram, OMR, Ambattur
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? Education & Training – Spoken English, NEET/JEE coaching, colleges
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? Apps & Startups – Swiggy, Zomato, PhonePe, Meesho (local campaigns)
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? Automobile & EV – Hero, TVS, Bajaj showrooms
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? Finance & Insurance – Local chit funds, gold loans, insurance brands
Best Time Slots to Book on Hello FM
| Time Slot | Audience Reached |
|---|---|
| ? 7 AM – 11 AM (Morning) | Office-goers, homemakers, students |
| ? 5 PM – 9 PM (Evening) | Return traffic, retail crowd, food delivery peaks |
| ? Weekends | Families planning shopping, events, and leisure |
Campaigns during Pongal, Diwali, Tamil New Year, and school admissions yield maximum response.
Benefits of Hello FM Chennai Advertising
| Benefit | Value to Your Campaign |
|---|---|
| ? Tamil Regional Targeting | Pure Tamil delivery = cultural and emotional resonance |
| ? High Repeat Listenership | Loyal fans = repeated brand messaging = strong recall |
| ? Budget-Friendly Packages | Options for small and mid-size businesses |
| ? RJ Engagement + Humor Appeal | Fun content = better listener attention to ads |
| ? Immediate Response Potential | Contests and promos drive direct interaction |
Why MyHoardings?
At MyHoardings, we make Hello FM Chennai advertising seamless and strategic:
✅ Best rates for spot ads, RJ integrations, and contests
✅ Content scripting and Tamil translations
✅ Full campaign execution: booking → production → reports
✅ Combo plans with radio + hoardings + digital campaigns
✅ Campaign tracking and optimization
? Contact: +91 995384-7639
? Website: www.myhoardings.com
Conclusion: Let Hello FM Amplify Your Brand in Chennai
Whether you’re launching a new product, running festive sales, or expanding your local brand visibility—Hello FM Chennai delivers authentic reach and trusted voice for your message.
With deep roots in the city’s radio landscape, Hello FM ensures your brand stays top-of-mind for Tamil-speaking listeners across age groups and neighborhoods.
Partner with MyHoardings to plan, produce, and launch your radio campaign that sounds like Chennai.
