How can we measure the effectiveness of digital advertisements?

There are certain tools and terminologies that help you understand and calculate the effectiveness of any digital advertisements campaign. These terms include:

Impressions: Explains how many times a user exposes itself to a particular online advertisement. 5 time views =5impressions.
CTR (Click through Rates): It is the ratio that explains as to out of the total impressions, how many times does a user actually click the ad to reach the landing page of the advertised website or brand.
Conversion: Conversion rate is the advertiser’s expectations from the advertising campaign. The fulfilment of actions such as ‘click ad’, ‘fill the form’, ‘visit website’, ‘call now’, ‘download the app’ etc. by the target audience is termed as conversion.
Frequency Capping: Here the advertisers can restrict the audience from viewing the ad after a limited period of time.
Call to action: The ads where the audience is promoted to take the action as soon as possible. The ads run with tags like ‘book now’, ‘call now’, ‘sign-up now’, ‘download now’ etc.

Marketing activities to target Students

Create engaging video content

Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content to them.

Be ahead of social media trends

It's no secret that usage of phone among most of students is high and they're constantly on social media.

Leveraging influencer collaborations

Collaborating with influencers can significantly enhance our product sampling initiatives.

Academic incentives

Offering incentives to college students will make them more likely to shop with your company.

Class enrollment promotions

Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area.

Top Radio Channel RJ'S in India

Radio Channel Name	Language	RJ'S
Red FM - Delhi	Hindi	RJ Sachin, RJ Swathi, RJ Rocky
Red FM - Mumbai	Hindi	RJ Rishi, RJ J Man, RJ Maliska
Radio Mirchi - Bengaluru	Kannada	RJ Smitha, RJ Siri, RJ Vicky
Red FM - Hyderabad	Telugu, Hindi	RJ Raj, RJ Priyanka, RJ Lipsika
Radio Mirchi - Chennai	Tamil	RJ Shivshankari, RJ Ajai, RJ Vaidhi

Top 3 Indian Social Media Influencers by Category

Explore the most impactful Indian influencers in Technology, Fashion, and Health — known for their authentic content, engagement, and digital influence.

Technology

Rank	Influencer	Handle	Platform	Focus	Notable For
1	Gaurav Chaudhary (Technical Guruji)	@TechnicalGuruji	YouTube	Gadgets, Smartphones	Popular tech reviewer simplifying latest gadgets and product launches.
2	Geeky Ranjit	@Geekyranjit	YouTube	Tech Reviews, Gadgets	Unbiased reviews and deep insights on mobile and tech accessories.
3	Trakin Tech (Arun Prabhudesai)	@TrakinTech	YouTube	Smartphones, Gadgets	Regional language tech reviews and unboxings with massive Indian audience.

Fashion

Rank	Influencer	Handle	Platform	Focus	Notable For
1	Komal Pandey	@komalpandeyofficial	Instagram	Fashion, Styling	Creative outfit transformations and bold experimental looks.
2	Kritika Khurana (That Boho Girl)	@thatbohogirl	Instagram	Fashion, Lifestyle	Relatable styling ideas and travel-based fashion diaries.
3	Santoshi Shetty	@santoshishetty	Instagram	Luxury Fashion, Editorial	Minimalist fashion storytelling with strong aesthetic branding.

Health & Fitness

Rank	Influencer	Handle	Platform	Focus	Notable For
1	Ranveer Allahbadia (BeerBiceps)	@beerbiceps	YouTube / Instagram	Fitness, Wellness	Health motivation, self-improvement, and fitness transformation content.
2	Yasmin Karachiwala	@yasminbodyimage	Instagram	Pilates, Fitness	Celebrity fitness trainer known for Pilates and holistic health coaching.
3	Rujuta Diwekar	@rujuta.diwekar	Instagram	Nutrition, Lifestyle	India’s leading nutrition expert promoting local, traditional diets.

Note: Influencer rankings are based on content quality, audience engagement, and digital reach across 2024–2025.

How can we measure the effectiveness of digital advertisements?