In India’s increasingly digital media landscape, radio might seem like a traditional medium. However, with innovative strategies, multi-platform integration, and hyper-local targeting, radio advertising can remain highly relevant, even for
What are the creative and technical design considerations for using anamorphic display ads in outdoor environments?What are the creative and technical design considerations for using anamorphic display ads in outdoor environments?
Anamorphic display ads are revolutionizing outdoor advertising by creating 3D illusions and motion realness, transforming public spaces into immersive brand experiences. However, deploying anamorphic ads outdoors requires careful creative and
With the rapid growth of Digital Out‑of‑Home (DOOH) in India, how should marketers rethink location strategy and campaign structure?With the rapid growth of Digital Out‑of‑Home (DOOH) in India, how should marketers rethink location strategy and campaign structure?
Digital Out-of-Home (DOOH) advertising is transforming India’s urban advertising ecosystem. With the rise of smart cities, high-footfall transit hubs, and digitally connected public spaces, marketers now have unprecedented opportunities to
How do brand-promotion strategies differ when integrating OOH (including DOOH) vs digital/display online media in metro Indian markets?How do brand-promotion strategies differ when integrating OOH (including DOOH) vs digital/display online media in metro Indian markets?
In India’s metro markets, brands have access to a wide range of media, from traditional OOH (Out-of-Home) and DOOH (Digital Out-of-Home) to digital/display advertising online. While both serve to drive
What metrics matter for measuring ROI in DOOH campaigns — especially for airport and transit-hub placements?What metrics matter for measuring ROI in DOOH campaigns — especially for airport and transit-hub placements?
Digital Out-of-Home (DOOH) advertising has become a cornerstone of modern brand campaigns, especially in high-footfall areas like airports and transit hubs. While DOOH offers unparalleled visibility and creative flexibility, measuring
How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?
India’s smart-city projects and urban infrastructure upgrades are transforming the outdoor advertising landscape. As cities modernize streets, public transit systems, and urban facilities, they create high-visibility, premium real estate for
What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?
Anamorphic display ads, which create 3D illusions and motion realness, are emerging as a game-changer in out-of-home (OOH) advertising. Unlike traditional static billboards, these ads use perspective tricks, 3D visuals,
In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?
India’s media-consumption landscape is evolving rapidly. Urban and semi-urban audiences are increasingly consuming digital content, while rural and Tier 2/3 audiences continue to rely on traditional media like TV and
How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?
India’s evolving media landscape often highlights digital channels as the primary drivers of brand communication. However, a large segment of the country—especially in Tier 2, Tier 3 towns and rural
What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?
India’s advertising ecosystem is entering a transformative phase as media-buying regulation gains urgency. With increased spending on digital and omnichannel media, brands are demanding greater accountability, transparency, and fairness. Consequently,