Titan Intech Limited has announced the launch of UltraLED Displays, its new premium LED display brand designed for high-performance digital display applications across industries. With this launch, the company marks
What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?
Bengaluru’s outdoor advertising landscape has taken a major leap forward with the installation of one of South India’s largest anamorphic Digital Out-of-Home (DOOH) LED screens at Mantri Square Mall. Spanning
How did Zepto and Zikiguy turn the sky into a billboard with the Tricolour activation?How did Zepto and Zikiguy turn the sky into a billboard with the Tricolour activation?
This Republic Day, Zepto chose not to compete for attention on streets or screens. Instead, the quick-commerce brand looked upward — far upward. By blending advanced engineering with patriotic emotion,
How does creative relevance impact ROI in digital out-of-home advertising?How does creative relevance impact ROI in digital out-of-home advertising?
Digital out-of-home advertising has moved far beyond being a screen-based visibility medium. Today, DOOH is a performance-driven channel, shaped by relevance, timing, and behavioural understanding. As Gautam Bhirani, Founder of
How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?
To mark the launch of its newest game show, Wheel of Fortune, Sony Entertainment Television rolled out one of the largest outdoor advertising campaigns seen in recent times. Executed by
How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?
In a digital-first world where attention often lives on screens, Tanishq chose to make people look up. With its latest out-of-home campaign for the ‘Radiance in Rhythm’ natural diamond collection,
Haldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & GrowthHaldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & Growth
Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective
How Did Rajat Sikder and Walk The Talk Redefine OOH Advertising in 2025?How Did Rajat Sikder and Walk The Talk Redefine OOH Advertising in 2025?
Out-of-Home advertising has always thrived on attention rather than impressions. It is a medium where scale meets storytelling and where innovation has few boundaries. In 2025, this belief guided Walk
L&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue DriverL&T Finance OOH Strategy: How Outdoor Media Is Evolving from Reminder to Revenue Driver
Out-of-home advertising is no longer fighting for visibility alone. Instead, it is competing for relevance. As digital platforms grow more crowded, filtered, and distrusted, brands are rediscovering the unmatched power
How Does the Snickers Moving Billboard on Rails Turn Travel Frustration into Brand Engagement?How Does the Snickers Moving Billboard on Rails Turn Travel Frustration into Brand Engagement?
Snickers has once again proven that great advertising begins with insight. With its moving billboard on rails, the brand transforms one of the most universally disliked travel moments—waiting at railway