TV is broadcasted through two mediums in India – cable and DTH. DTH Advertisements or Direct-to-home advertising involves advertising through specific DTH media providers. TV advertising involves branding that can
Which are the most popular TV channels in India?Which are the most popular TV channels in India?
Because of the popularity of the medium, there are more than 1000 television channels in India. Millions of viewers tune in every day to watch their favorite shows in popular
Is TV advertising an effective advertising media option in India?Is TV advertising an effective advertising media option in India?
TV is the most popular audio-visual medium in India. Millions of people tune in their TV sets for their daily dose of entertainment, information, and education. Therefore, it is only
How does dwell time impact ad viewership on DOOH screens?How does dwell time impact ad viewership on DOOH screens?
Analysis of impression data of an ad campaign is crucial to understand the dwell time of passers-by (i.e. the time that people spend being close to a DOOH screen). The
What is the price metric of the DOOH screen advertising inventory?What is the price metric of the DOOH screen advertising inventory?
Generally, the DOOH screens are lent in three price metrics: The Cost Per Thousand Impressions model or CPM: Advertisers charge a rate for every 1000 brand impressions that the DOOH
Is the effectiveness of print media advertising still high in the present times?Is the effectiveness of print media advertising still high in the present times?
Print media advertising can be more effective than ads on the internet. This is because the physical presence and tangibility of a print media ad can be more influencing than
What is the process of getting my ad featured in a newspaper?What is the process of getting my ad featured in a newspaper?
The process of ad featured in a newspaper is an intricate and elaborate one. Each step needs to be thoroughly followed to get the desirable results. To state it broadly,
Why choose Bus Panel Advertising?Why choose Bus Panel Advertising?
High-Visibility: An advertisement that has high-reach towards the people gives more accessibility towards getting the potential clients. Just imagine someone wants exactly the same service as you are providing then
Why advertise in Airport Advertising in India?Why advertise in Airport Advertising in India?
Domestic airport advertising in India has a huge number of benefits and interesting features that every business owner must enjoy in their lifetime with advertise in Airport. Here we have
Advantage of Advertising in MallsAdvantage of Advertising in Malls
One such of our service is the shopping mall advertisement. Advertising in Malls is soon to turn into a new style of branding. Of the many advertisement platforms that we