Mall Advertising is a relatively new concept among the Indian masses and hence promises a plethora of options and possibilities for the advertising industry. Brands can exercise a diverse variety of
Which areas of mall can be used to put up brand ads?Which areas of mall can be used to put up brand ads?
Malls are highly spacious and well organised; therefore they provide uncluttered areas for brand ads Crucial sites for mall advertising include: • Food court area: Most of the malls have eating outlets at
Tips for effective digital advertisingTips for effective digital advertising
Tips for effective digital advertising Special tactics are required to master the art of digital advertising to ensure the maximum ROI in the market and to ace in the competitive
How can we measure the effectiveness of digital advertisements?How can we measure the effectiveness of digital advertisements?
How can we measure the effectiveness of digital advertisements? There are certain tools and terminologies that help you understand and calculate the effectiveness of any digital advertisements campaign. These terms
Can digital advertising ever replace traditional advertising?Can digital advertising ever replace traditional advertising?
As we all know that people’s views change with time; hence the change in advertising strategies is also essential. There are two types of advertising one is traditional and the
Are there any extra costs required to be paid for cinema advertising in movie theatres?Are there any extra costs required to be paid for cinema advertising in movie theatres?
Since cinema advertising requires the broadcasting of ads in said formats, you might have to pay a nominal fee in the conversion of your ads in J2K format. The conversion
What is the frequency of telecasting in-cinema ads at a theatre or a multiplex?What is the frequency of telecasting in-cinema ads at a theatre or a multiplex?
The frequency of in-cinema ads (slides and video ads) depends on the advertising package that you opt for or in simple words, the amount that you pay for advertising your
Do the rates of in-cinema advertising vary as per the movies played in the theatres?Do the rates of in-cinema advertising vary as per the movies played in the theatres?
Yes, they do. Since big releases like blockbuster movies attract more viewers as opposed to other movies and result in more shows, in-cinema advertising during these movie shows tends
How do I estimate the reach or the viewership of a particular TV channel?How do I estimate the reach or the viewership of a particular TV channel?
The approximate viewership reach is listed under the ‘Cinema’ listing on our website www.myhoardings.com. However, if you wish to see the latest and the most accurate number of the viewership base
What is the general cost of advertising on a television channel?What is the general cost of advertising on a television channel?
The rates of TV advertising are dependent on the TV channel, time slot, and the ad type that you opt for branding purposes. They are calculated based on 10 seconds