Cross-promotional ads are the one where a brand uses one product for promoting its line of other products as well. For instance: On the back of a Lays chips, you will see other flavors listed as ‘try other favorites’. Two brands too can unite to promote each other through cross promotional ads. Such as LED Screens and Digital set top box sets.
Ways to enhance presence over the Internet –
|
Top 5 OTT Platforms in India for Advertising
| Name | Active Users |
|---|---|
| Disney+ Hotstar | 38 Million |
| Netflix | 400 Million |
| SonyLiv | 23 Million |
| MxPlayer | 280 Million |
| Amazon Prime Video | 175 Million |
