“Brands don’t just need visibility, they need campaigns that flow seamlessly — from idea to execution.”
When it comes to metro advertising in India, the challenge isn’t just about choosing the right format. It’s about navigating approvals, understanding passenger demographics, ensuring flawless execution, and measuring impact. That’s where MyHoardings steps in — as more than just an advertising partner, but a complete campaign companion. From strategy to reporting, MyHoardings ensures that every ad not only runs smoothly but delivers maximum value.
Here’s how MyHoardings offers end-to-end support for metro advertising campaigns across India:
1️⃣ Campaign Planning and Strategy Development
- Deep Market Insights → MyHoardings helps brands identify which metro cities, routes, or stations will deliver the highest ROI based on campaign goals. For instance, student-focused campaigns perform well in Noida/Delhi University lines, while premium retail brands shine in Mumbai and Bengaluru metros.
- Format Selection → From train wraps, station panels, digital screens, entry gates, to in-train branding, MyHoardings advises on which mix of formats will maximize visibility and engagement.
- Budget Optimization → Brands often struggle with metro advertising costing. MyHoardings crafts tiered strategies ensuring campaigns remain cost-efficient yet impactful.
2️⃣ Creative Consultation and Design Support
- Custom Branding Ideas → Instead of cookie-cutter ads, MyHoardings works with brands to design campaigns that fit the metro ecosystem.
- Localized Messaging → A campaign in Bengaluru might carry Kannada copy, while in Delhi, Hindi + English ensures better recall.
- Storytelling Approach → Creative designs are made to capture the commuter’s eye during their journey — short, bold, and memorable.
3️⃣ Media Buying and Negotiations
- Pan-India Access → Whether it’s Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, or Kolkata metros, MyHoardings has direct partnerships with metro authorities.
- Best Rates Guaranteed → With bulk media buying power, MyHoardings secures competitive pricing for brands.
- Hassle-Free Contracts → Instead of brands navigating multiple vendors, MyHoardings becomes the single point of contact, simplifying the process.
4️⃣ Approvals and Compliance Handling
- Metro Authority Permissions → Getting approvals from DMRC (Delhi Metro Rail Corporation) or MMRDA (Mumbai Metropolitan Region Development Authority) can be daunting. MyHoardings manages the entire compliance process.
- Safety and Guidelines → Ensures creatives follow metro authority standards (no obstructive visuals, size compliance, fire-safety materials, etc.).
- Quick Turnaround → With established relationships, MyHoardings ensures faster approval cycles.
5️⃣ On-Ground Execution and Monitoring
- Installation & Execution → From train wraps to digital placements, MyHoardings manages end-to-end logistics with professional installation teams.
- Real-Time Monitoring → Campaigns don’t just stop at execution — MyHoardings provides photographic and video proof for transparency.
- Quality Checks → Regular monitoring ensures that displays remain intact, lit, and impactful throughout the campaign.
6️⃣ Data, Analytics, and Reporting
- Impression Tracking → MyHoardings provides estimated reach data based on footfall analytics and passenger demographics.
- Engagement Insights → For digital formats, MyHoardings shares ad play logs, screen run-time reports, and engagement heatmaps.
- ROI Evaluation → Helps brands understand cost per impression (CPI) and cost per acquisition (CPA) where measurable.
Capture long-dwell-time audiences with highway hoardings on major city expressways.
Engage urban families and premium shoppers with impactful mall hoardings.
7️⃣ Post-Campaign Support and Consultation
- Impact Assessment → A full review of campaign outcomes, highlighting brand recall, conversions, and visibility metrics.
- Future Recommendations → MyHoardings suggests scaling strategies — whether it’s expanding to more stations or shifting focus to another metro city.
- Customer-Centric Approach → Feedback loops with brands ensure that every campaign is not just a placement but a learning and growth opportunity.
⚖️ Why Choose MyHoardings for Metro Advertising?
- Pan-India Network → Active in all major metro cities: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Lucknow, and Jaipur.
- Complete Transparency → No hidden costs, real-time proof of execution.
- Tailored Campaigns → Every brand gets a strategy suited to its audience, product, and city dynamics.
- End-to-End Service → From creative ideation to execution and reporting, everything under one roof.
