OTT advertising refers to ‘Over-The -Top’ advertising. It means the ads are served over the device and platforms that are internet enabled. The OTT media platforms such as smart phones, laptops, tabs and TV let the user stream and enjoy their entertainment content anytime anywhere.
Top 5 OTT Platforms in India
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Top 5 OTT Platforms in India for Advertising
| Name | Active Users |
|---|---|
| Disney+ Hotstar | 38 Million |
| Netflix | 400 Million |
| SonyLiv | 23 Million |
| MxPlayer | 280 Million |
| Amazon Prime Video | 175 Million |
