Strategic Brand Activation at Pune’s Tech Parks

Introduction

Pune’s tech corridors—Hinjewadi, Magarpatta City, and Kharadi—have grown into magnets for IT and enterprise companies. With global firms, co-working giants, and product startups setting up base, tech park promotion in Pune has become an essential advertising tool for brands aiming to connect with professionals in a focused environment.

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What Makes Tech Parks in Pune Ideal for Branding?

✔ High Footfall of White-Collar Professionals

Every day, tens of thousands of IT workers commute to these zones, creating consistent brand exposure throughout the week.

✔ Gateway to Enterprise Markets

Pune is home to corporate HQs and regional offices—ideal for B2B branding and high-value product outreach.

✔ Controlled and Curated Environment

Tech parks offer fewer distractions, enhancing attention to branded assets compared to public roads or highways.

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Popular Branding Formats in Pune’s Tech Parks

? Digital Entry Gate Panels

Grab attention at the very first touchpoint with vibrant DOOH displays at park entry points.

? Lobby Takeover Campaigns

Use sleek displays, glass-door branding, and interactive stands to own key visitor zones.

? Office Shuttle Branding

Target the same audience during their commute to and from work with eye-catching shuttle wraps.

? Food Court Ad Space

Deploy tent cards, tray liners, and branded kiosks in food courts to engage relaxed, browsing employees.

? Outdoor LED Screens & Totems

Leverage programmable tech to run campaigns on walking paths and breakout areas.

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Benefits of Branding Inside Tech Parks

• High engagement with less noise: Ads are not competing with hoardings, traffic, or roadside clutter.

• Frequent impressions: Employees pass branded zones multiple times daily.

• Professional association: Being seen in a business environment improves brand trust and credibility.

• Data-backed performance: Track engagements using QR codes, lead forms, and microsites.

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Use Case: B2B Hardware Brand Targets Hinjewadi

A tech hardware brand seeking SMB customers partnered with MyHoardings for a three-week campaign at Hinjewadi Phase 1. The campaign involved:

• Elevator screen ads

• Standee near security checkpoints

• Demo counter inside the cafeteria

Impact: Over 1,100 engagements, 280+ unique scans, and 70 business inquiries.

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Building Brand Loyalty Through Contextual Reach

Whether it’s an upcoming SaaS platform, a new-age fintech product, or a health-tech device, branding within tech parks ensures your brand is part of your audience’s daily work experience. That familiarity builds top-of-mind recall, creating stronger intent when it’s time to choose.

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About MyHoardings

MyHoardings executes smart, contextual branding inside major tech parks across Pune. We help brands stand out where attention is premium and distraction is minimal. To book a custom campaign, reach us at business@myhoardings.com or call 9953847639. Learn more at www.myhoardings.com.