How does transit advertising help to grow your business?
2 min read
Transit advertising are very relevant in metro markets where people have to commute regularly.
A brand gets a good volume of a captive audience that too for good one hour or so. AD avoidance is not possible (compared to tv or radio).
Media advertising plays a pivotal role in business and marketing for companies. MyHoardings helps to create a buzz about the brand, showcase the product and service utilities to the customer and build a strong brand.
It’s a same people who travel daily and transit advertisement can aide in brand recall when they decide to buy something.
Transit advertising is a strategic marketing tool that significantly contributes to business growth by offering extensive reach and high visibility. It engages a diverse audience, including commuters, pedestrians, and drivers, through various creative formats such as bus wraps, train ads, and station posters. The cost-effective nature of transit advertising, combined with its ability to provide frequent impressions to a captive audience, enhances brand recall and recognition. By targeting specific routes and demographics, businesses can tailor their messages to resonate with their desired market. Ultimately, transit advertising drives customer engagement, boosts brand credibility, and promotes immediate responses, leading to increased sales and business expansion.
Types of Transit OOH Media
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Podcast Advertising Rates
| Platform | Ad Type | Average Cost per Episode (₹) | Audience Reach | Engagement Rate |
|---|---|---|---|---|
| IVM Podcasts | Pre-Roll, Mid-Roll | ₹50,000 - ₹1,00,000 | Medium | High |
| Audioboom | Pre-Roll, Mid-Roll | ₹30,000 - ₹70,000 | Medium | High |
| Hubhopper | Pre-Roll, Mid-Roll | ₹20,000 - ₹50,000 | Medium | High |
| Aawaz | Pre-Roll, Mid-Roll | ₹15,000 - ₹40,000 | Medium | Moderate |
