MyHoardings

Your Ad Partner

Airport Advertising in Kolkata

3 min read
Airport Advertising in Kolkata

“Captivating Audiences: Airport Advertising in Kolkata”

Kolkata, the cultural capital of India, is a city steeped in history, tradition, and creativity. As travelers from around the world are drawn to its vibrant streets and rich heritage, Netaji Subhas Chandra Bose International Airport emerges as a crucial gateway connecting Kolkata to the global stage. Amidst the bustling activity of arrivals and departures, airport advertising offers an unparalleled opportunity for brands to captivate audiences and leave a lasting impression.

For brands seeking to engage with Kolkata’s diverse and discerning audience, airport advertising provides a strategic platform to showcase their message in a dynamic and impactful manner. Whether it’s targeting art enthusiasts with captivating visuals or enticing foodies with culinary delights, MyHoardings specializes in crafting tailored campaigns that resonate with Kolkata’s eclectic spirit.

With a deep understanding of Kolkata’s unique cultural landscape, MyHoardings leverages strategic placements, innovative formats, and compelling creatives to ensure that brands stand out amidst the hustle and bustle of Netaji Subhas Chandra Bose International Airport. From eye-catching digital displays to strategically placed banners, every impression counts as brands compete for the attention of passengers navigating through the airport’s terminals.

As Kolkata continues to thrive as a center of culture, commerce, and creativity, airport advertising emerges as a powerful tool for brands seeking to connect with audiences and drive engagement in this dynamic market. With MyHoardings as your partner, brands can elevate their visibility and make a meaningful impact on travelers traversing through Kolkata Airport, solidifying their presence in one of India’s most vibrant cities.

How To Create Quality Video Ads

  • 01

    Define Your Objectives

    • Set Clear Goals: Determine your primary objective, whether it’s increasing brand awareness, driving conversions, educating your audience, or promoting a specific product or service.
  • 02

    Know Your Audience

    • Audience Research: Identify your target audience demographics, interests, behaviors, and preferences. Tailor your video content to resonate with them effectively.
  • 03

    Craft a Compelling Story

    • Engage Early: Capture viewers’ attention within the first few seconds with a compelling hook or intriguing story.
    • Structured Narrative: Develop a clear and concise storyline that conveys your message and keeps viewers engaged.
  • 04

    Highlight Benefits and Solutions

    • Solve Problems: Showcase how your product or service addresses specific pain points or meets a need for your target audience.
    • Feature Highlights: Emphasize key features and unique selling points (USPs) to differentiate your offering from competitors.
  • 05

    Showcase Visual Appeal

    • High-Quality Visuals: Use professional-grade footage, graphics, animations, and text overlays to enhance engagement.
    • Consistent Branding: Incorporate branding elements like logos, colors, and fonts to reinforce brand identity throughout the video.
  • 06

    Optimize for Mobile Viewing

    • Mobile-Friendly Design: Ensure your videos are easily viewable on mobile devices by considering aspect ratios, text size, and overall visual clarity.
  • 07

    Call to Action (CTA)

    • Strong CTA: Include a clear and direct CTA prompting viewers to take action, such as visiting your website, making a purchase, or subscribing to your channel.
  • 08

    Sound and Music

    • Clear Audio: Use high-quality audio to complement your visuals. Ensure dialogue or narration is clear and understandable.
    • Appropriate Music: Select background music that matches the tone and pace of your video to evoke the right emotions and enhance viewer engageme
  • 09

    Test and Iterate

    • Gather Feedback: Collect feedback from colleagues, stakeholders, or focus groups to refine your video before finalizing.
    • A/B Testing: Experiment with different versions of your video ad to identify which performs best and optimize accordingly.
  • 10

    Measure Performance

    • Track Analytics: Use analytics tools to monitor metrics such as views, engagement rate, click-through rate (CTR), and conversions.
    • Data-Driven Decisions: Use insights from analytics to refine your video ad strategy and improve future campaigns.

Metro Train Advertising Options

CityAd Format Cost per Month (Approx)
Delhi Digital Screens ₹1,00,000
Mumbai Station Posters ₹1,20,000
Bangalore Train Wraps ₹2,00,000
Hyderabad Inside Train Panels ₹80,000

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