In today’s crowded digital ecosystem, brands can no longer rely on a single social media approach. Algorithms have evolved, competition...
Pravin Kumar
Digital audio advertising has become a fast-growing pillar of India’s digital media ecosystem. As mobile usage rises and screen fatigue...
Audio advertising has rapidly emerged as a powerful and strategic component of India’s digital media mix. As screen fatigue increases...
OTT and CTV ads for mass reach in India have evolved from niche digital formats into powerful large-scale media channels....
OTT & Connected TV advertising options in India are rapidly transforming how brands reach premium, high-intent audiences. As smart TV...
Digital video advertising options have become one of the most powerful tools in modern media planning. As audiences increasingly consume...
The future of media rights tenders in India is becoming a defining topic for advertisers, media owners, and government bodies...
Media rights monetisation has become a vital revenue driver across industries, but increasingly government and public bodies are taking bold...
India’s advertising ecosystem has undergone a significant transformation over the past decade. One of the biggest drivers behind this change...
Media rights bids in India determine who controls, monetises, and manages advertising assets across metros, airports, highways, bus shelters, and...
