Impactful Outdoor Campaigns by EdTech Giants in India
2 min read
India’s EdTech boom has reshaped how students learn, parents decide, and brands compete. While digital-first by nature, EdTech giants like Byju’s, Vedantu, and Unacademy have leaned heavily on outdoor advertising to build scale, visibility, and trust—especially in cities where physical presence and credibility matter. MyHoardings enables these brands to transform visibility into enrolments through targeted and high-frequency OOH campaigns.
? Why EdTech Brands Use Outdoor Media
While EdTech platforms operate online, their customers (students and parents) often need:
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Trust signals through physical presence
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Frequent visual cues for brand recall
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Localized messaging in regional languages
Outdoor media provides:
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Uncluttered attention (unlike online ads)
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Daily impressions via school routes, coaching hubs, metro stations
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A perfect complement to online performance campaigns
? Top Outdoor Campaign Strategies by EdTech Leaders
? Byju’s – Visual Domination
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Deployed across metros, buses, and railway stations
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Focus on celebrity-backed trust (SRK, sports icons)
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Combined DOOH and static branding
With MyHoardings:
EdTech brands like Byju’s use transit media + LED screens + school-route hoardings to reach both students and parents.
? Unacademy – Aspirational Messaging
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Ads designed for UPSC, JEE, and NEET zones
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City-specific creatives targeting aspirants
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Heavy outdoor presence in Tier 1 and Tier 2 education clusters
MyHoardings Advantage:
Book campaigns near coaching hotspots in Kota, Delhi, Hyderabad, Pune—within 48 hours.
? Vedantu – Real-Time, Relatable DOOH
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Leveraged dynamic digital billboards
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Focused on timed campaigns during exam season
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Highlighted free demo classes and success stories
OOH Match:
Perfect for rotating content via MyHoardings’ digital screen inventory in malls and high-traffic junctions.
? Where Outdoor Works Best for EdTech
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Near schools and colleges
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Transit routes used by students
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Metro stations, mall atriums, coaching hubs
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Residential areas of urban middle class
? Why EdTech Brands Partner with MyHoardings
✅ Media access in 650+ cities
✅ Custom regional and academic targeting
✅ DOOH + static options for maximum flexibility
✅ Fast campaign execution and support
Whether you’re launching a new course, targeting entrance exam takers, or building brand equity—MyHoardings is your outdoor partner.
? Reach Learners Where They Live and Move — With MyHoardings
For EdTech brands, the key to winning trust lies in being visible and relevant—offline as much as online. MyHoardings helps you craft compelling, targeted outdoor campaigns that convert awareness into action.
? business@myhoardings.com | ? 9953847639 | ? www.myhoardings.com
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