MyHoardings

Your Ad Partner

How does the outdoor publicity billboard system work in India?

2 min read
Digital OOH Business, outdoor publicity billboard

The new transitions in outdoor advertising: With time, the approach of outdoor advertisements are also changing. The new transition in outdoor advertising includes:

· New sites: Billboards and hoardings are usual for bus shelters and airports but now the advertisers are using residential spaces to target the audience.

· Backlit Hoardings: To make viewing more comfortable at night time, the hoardings are well lit from top to bottom, lights flashing on them make them look beautiful and attractive and grab attention of the night time travelers.

· Out of the box creative: Advertisers are going highly creative to grab the eye balls of the travellers. Some of the significant creative ads that never go outdated include the AMUL Hoardings. Now, hoardings and billboards are being designed to approach the target audience with funky creative along with crisp messages.

know more about outdoor publicity billboard at MyHoardings.com

Types of Radio Advertising

  • Live Reads

    • Description: Ads read live on-air by radio hosts during their shows.

    1

  • Sponsorships

    • Description: Sponsored segments or programs where brands are mentioned as sponsors.

    2

  • Produced Spots

    • Description: Pre-recorded commercials that range from 15 to 60 seconds.

    3

  • Jingles

    • Description: Catchy musical commercials that include a memorable slogan or brand message.

    4

  • Adlets

    • Description: Very short ads, typically around 5 to 10 seconds.

    5

  • Promotions and Contests

    • Description: Advertisements promoting a contest or special promotion sponsored by a brand.

    6

  • Radio Infomercials

    • Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.

    7

  • Station Identification (ID)

    • Description: Short mentions of the station's call letters, often sponsored by a brand.

    8

  • Sponsored Features

    • Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.

    9

  • Programmatic Advertising

    • Description: Automated buying and placement of radio ads using data and algorithms.

    10

Print Media Advertising Options

Publication Name Ad Size Cost
The Times of India Full-page ₹5,00,000
Hindustan Times Half-page ₹2,50,000
Economic Times Quarter-page ₹1,00,000

You may have missed

3 min read
2 min read