TrueView Discovery ads

TrueView Discovery Ads —also called in-feed video ads—are a smart way to promote video content on YouTube. These ads appear in search results, the YouTube homepage feed, and alongside related videos, giving brands an organic and native presence where users are already exploring content.

Instead of auto-playing, these ads encourage voluntary engagement. A user clicks on a thumbnail and headline to watch the video—making the interaction more intentional and meaningful. This format is ideal for tutorials, product reviews, or brand stories that offer value to curious viewers.

The cost model is based on cost per click (CPC), typically affordable for businesses looking to grow video views without breaking the bank. With precise targeting and high engagement potential, TrueView Discovery Ads help increase visibility, brand recall, and subscriber growth.